Beverage Dynamics

Beverage Dynamics Nov-Dec 2014

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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42 Beverage Dynamics • November/December 2014 www.beveragedynamics.com A selection of holiday-themed value-added packaging and point-of-sale materials Just in time for the holidays, DOM PÉRIGNON unveils a product 16 years in the making: P2 VINTAGE 1998. The new entry in the Dom Pérignon universe comes in a sleek brushed-metal gift box. ` KERRYGOLD IRISH CREAM is offering a sweet gift set to mark the holidays. In addition to a 750ml bottle is a selection of chocolate truffl es with caramel centers. BEEFEATER is offering a Brit- ish-themed gift pack, including a 1.75L bottle and a special pourer/stopper in- side a translucent package adorned with the Union Jack. ` CAMPARI is marking the holidays with a trio of limited-edition 750ml bottles featuring collectible labels. The three designs are modern interpretations of adver- tising works originally created for the Italian apéritif by futurist artist Fortunato Depero in the 1920s. RUMCHATA offers up a fl avorful holiday gift box that includes a 750ml bottle along with a branded thermal tumbler that will help keep drinks the perfect temperature no matter the season. b b b

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