Cheers Nov-Dec 2014

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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Page 11 of 63 12 • November / December 2014 FIRST SIP November/December 2014 / Vol. 25 No. 9 Editor Melissa Dowling 203-855-8499 ext. 223 Managing Editor Matt Remsberg 203-855-8499 ext. 225 Managing Art Director Dodi Vessels Production Director Cherri Perschmann 763-383-4425 Contributing Editors Erika Bolden, Kelly A. Magyarics, Thomas Henry Strenk Senior Regional Sales Managers Bruce Kostic 203-855-8499 ext. 215 Mark Marcon 248-761-6231 Debbie Rittenberg 215-860-0306 List Rental MeritDirect, Jim Scova 914-368-1012 Reprints Robin Cooper Cheers ® is published by Specialty Information Media Editorial offices at 17 High Street, 2nd Floor Norwalk, CT 06851 Tel: 203-855-8499 • Fax: 203-855-9446 CEO Marion Minor Sr VP/Audience Development Joanne Juda-Prainito Sr VP/Finance & Operations Gerald Winkel VP/Beverage Group Amy Collins Cheers (ISSN 1051-564X—USP Number 007-239) is published nine times per year (January/February, March, April, May, June, July/August, September, October, November/December) by Specialty Information Media, 17 High Street, Norwalk, CT 06851. Periodical Rate Postage paid at Norwalk, CT and additional mailing offices. POSTMASTER: Send address changes to Cheers, P.O. Box 2123, Skokie, IL 60076-7823 SUBSCRIPTIONS: One-year subscription rates: USA $35.00; Canada $50.00; air mail to other countries $75.00. All subscriptions payable in U.S. dollars. Payment must accompany order. To subscribe write: Cheers, P.O. Box 2123, Skokie, IL 60076-7823, or call the Cheers customer service line at 847-763-9565, Fax 847-763-9569, M-F 8 a.m. to 4:30 p.m. CST. Subscription customer service e-mail: cheers@ Copyright 2013 by Specialty Information Media, 17 High Street, Norwalk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. Specialty Information Media, publishes Cheers, Beverage Dynamics, StateWays, Wine & Spirits Industry Marketing, Handbook Advance, Liquor Handbook, Wine Handbook, Beer Handbook and Fact Book. THE KING & I I WAS LUCKY ENOUGH TO GET TO SIT DOWN WITH "King Cocktail" Dale DeGroff in New York recently when we were doing some photo shoots for our 25th anniversary coverage. We talked about the evolution of New York's bar scene, the shift to fresh and seasonal juices and produce, his top drink recipes and more. Dale was an early supporter of Cheers when we fi rst started out in 1990; he was at that time, as many know, the head bartender at New York's acclaimed Rainbow Room. The bar—and Dale—became famous for exceptional service and classic, handcrafted cocktails made with fresh ingredients. His infl uence extends to nearly every working bartender today—most of today's bar stars have said that meeting Dale has had a pivotal effect on their careers. If you did a mixology family tree from the past 25 years, pretty much everyone would descend from Dale DeGroff. For instance, Dale mentored Audrey Saunders, who went on to open The Pegu Club; she mentored Jim Meehan, who went on to open PDT, and then he mentored…you get the idea. Dale has helped countless bartenders raise their game through his books, seminars and chance meetings in a bar or at a show. While Dale was an easy choice to top our list of the 10 most infl uential people of the past quarter century, it was much more diffi cult to narrow down the rest of the picks—so many have made an impact on the industry. The same goes for selecting the top 10 cocktails, top 10 concepts, and the most signifi cant trends of the past 25 years—it was no small undertaking. So we hope you enjoy our special anniversary section, which begins on page 20, and let us know what you think. Special thanks to the many industry insiders who provided their input, and to Keens Steakhouse in New York for letting us shoot some photos there—and for lending us one of their bars so that Dale could whip up a proper Cosmopolitan. (Contrary to popular belief, though, Dale didn't actually create the Cosmo; for more on the cocktail's history, see page 24.) We at Cheers are delighted to mark 25 years as the leading beverage business magazine for full-service restaurants and bars. It's an incredibly dynamic industry and an exciting time to be covering it. Thank you for joining us on this journey. Cheers! Melissa Dowling Editor

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