Cheers

Cheers Nov-Dec 2014

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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www.cheersonline.com 51 Cheers November / December 2014 • CLASSIFIEDS Bacardi .......................................................................................Timeline Insert BIG Beer Handbook 2014 ................................................................................59 BIG FACT Handbook 2014 ...............................................................................50 Cardcom Technology ...................................................................................... 51 Cheers Subscription .........................................................................................52 Dirty Tequila .............................................................................Timeline Insert Francos Cocktail Mixes................................................................................... 51 Jim Beam ........................................................................................................... 11 Piehole Whiskey ..................................................................................... 2, 4, 6, 8 Patron ................................................................................................ Back Cover Tito's .................................................................................................................. 13 Wineheart ......................................................................................................... 19 MIXES & SUGARS AGE VERIFICATION MAXIMIZE THE POSITIVE PRESS FROM YOUR FEATURE IN Now offering short-run reprints Order 100 copies or less FOR CUSTOM REPRINTS CONTACT US TODAY! Robin Cooper rcooper@specialtyim.com Statement of Ownership, Management, and Circulation 1. Publication Title: Cheers/Specialty Information Media 2. Publication Number: 7239 ISSN 10515640 3. Filing Date: 09/30/2014 4. Issue Frequency: Monthly except Jan/Feb, July/Aug And Nov/Dec 5. Number of Issues Published Annually: 9 6. Annual Subscription Price: $ 0.00 7. Complete Mailing Address of Known Offi ce of Publication: 17 High St Ste 2, Norwalk, Fairfi eld, Ct 06851-4723 Contact Person: Joanne Juda Prainito; Telephone (630) 543-0552 8. Complete Mailing Address of Headquarters or General Business Offi ce of Publisher: 17 High Street, Norwalk, CT 06851 9. Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor: Publisher: Richie Brandes, 17 High St, Norwalk, Ct 06851-4723 Editor (Name and complete mailing address) Managing Editor (Name and complete mailing address) 10. Owner: Specialty Information Media, 777 E. Tahquitz Canyon Way, Suite 313, Palm Springs, CA 92262- 6799 11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds. Mortgages, or Other Securities: None 13. Publication Title: CHEERS/SPECIALT Y INFORMATION MEDIA 14. Issue Date for Circulation Data Below: 09/01/2014 15. Extend and Nature of Circulation: a. Total Numbers of Copies (Net press run): Average No. Copies Each Issue During Preceding 12 Months: 68001 No. Copies of Single Issue Published Nearest to Filing Date: 71490 b. Legitimate Paid and/or Requested Distribution (By Mail and Outside the Mail) (1) Outside County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser's proof copies, and exchange copies.) 60172; 58333 (2) In-County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer re- quests, advertiser's proof copies, and exchange copies.) 0; 0 (3) Sales through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid or Requested Distribution Outside USPS: 0; 0 (4) Requested Copies Distributed by Other Mail Classes Through the USPS (e.g. First-Class Mail) 0; 0 c. Total Paid and/or Requested Circulation (Sum of 15b (1), (2), (3), (4)) 60172; 58333 d. Nonrequested Distribution (By Mail and Outside the Mail) (1) Outside County Nonrequested Copies stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other soruces) 6972; 11283 (2) In-County Nonrequested Copies stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources) 0; 0 (3) Nonrequested Copies Distributed Through the USPS by Other Classes of Mail (e.g. First-Class Mail, Nonrequestor Copies mailed in excess of 10% Limit 443; 590 (4) Nonrequested Copies Distributed Outside the Mail (include Pickup Stands, Trade Shows, Showrooms and Other Sources) 194; 500 e. Total Nonrequested Distribution (Sum of 15d (1), (2), (3), (4)) 7609; 12373 f. Total Distribution (Sum of 15c and 15e) 67781; 70706 g. Copies not Distributed 270; 284 h. Total (Sum of 15f and 15g) 68051; 70990 i. Percent Paid and/or Requested Circulation ((15c / 15f) times 100) 88.77 %; 82.50 % 6. If total circulation includes electronic copies, report that circulation on lines below. a. Requested and Paid Electronic Copies(Sum of 15c and 15e) 8869; 12524 b. Total Requested and Paid Print Copies (Line 15c) + Requested/Paid Electronic Copies 69041; 70857 c. Total Requested Copy Distribution(Line 15f)+ Requested/Paid Electronic Copies 76650; 83230 d. Percent Paid and/or Requested Circulation (Both print and Electronic Copies) 90.00 %; 85.00 % X: I Certify that 50% of all my distributed copies (Electronic & Print) are legitimate requests. 17. Publication of Statement of Ownership for a Requester Publication is required and will be printed in the 11/01/2014 issue of this publication. 18. Signature and Title of Editor, Publisher, Business Manager, or Owner: Joanne Juda Title: Sr. VP Market Development Date: 09/30/2014 I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fi nes and imprisonment) and/or civil sanctions (including civil penalties). MIDWEST IL, IN, IA, KS, KY, MI, MN, MO, NE, ND, OH, SD, WI Bruce Kostic; bkostic@specialtyim.com Tel (203) 855-8499 ext. 215 Cell (203) 803-0453 EAST, WEST & INTERNATIONAL AK, AZ, CA, CO, CT, DE, HI, ID, MA, ME, MT, NH, NM, OR, RI, UT, VT, WA, WY, Canada and Intl Mark Marcon; mmarcon@specialtyim.com Tel (248) 761-6231 Fax (519) 972-5169 SOUTH AND METRO NY AL, AR, DC, FL, GA, LA, MD, MS, NC, NJ, NY, OK, PA, SC, TN, TX, VA, WV Debbie Rittenberg; drittenberg@specialtyim.com Tel/Fax (215) 860-0306 Cell (215) 431-8787 LIST RENTAL MeritDirect, Jim Scova; jscova@MeritDirect.com Tel (914) 368-1012 REPRINTS Robin Cooper; rcooper@specialtyim.com Tel (845) 856-2229 CHEERS ADVERTISER INDEX CHEERS REGIONAL SALES OFFICES

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