205-349-2990 | R A N DA L L R E I L LY.CO M/CO N S T R U C T I O N
What Your Prospects See
How You Reconnect
Post Show Newsletter
Following the show our editors will send out two
post show newsletters to 73,000 heavy construction
and road building contractors. You will have your ad
included in these two email sends.
Display Network Campaign
All of the content generated by our editorial staff during
the show, including new products, press coverage and
other content will be aggregated on the Equipment
World website. We will launch a post-show performance
marketing campaign to promote expose that content to
our tagged audience. All participating advertisers will be
showcased around that content.
FOLLOW UP WITH YOUR NEW
PROSPECTS AFTER THE SHOW.
After you build new relationships at your show, keep
the conversation going. Reconnect through email
marketing and display network campaigns to ensure
you turn prospects into buyers.
