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W W W . T R U C K P A R T S A N D S E R V I C E . C O M J a n u a r y 2 0 1 5 | T R U C K P A R T S & S E R V I C E
By Lucas Deal, Editor
lucasdeal@randallreilly.com
Sales & Marketing
Comprehensive warehouse
practices can improve your
order fulfi llment rates
Distribution
on Demand
D
istribution is based on one simple concept: Give the customer what
they want when they ask for it. In the heavy-duty aftermarket this is
typically misconstrued as "give the customer what they want as soon
as possible," but in truth that's not the case.
While there's no doubt distributors receive a large portion of rush orders,
not every customer's order is a red-alarm emergency.
Some orders are placed with the future in mind, and in those situations
it's valuable for distributors to treat those requests as such.
Building best practices for all order types allows distributors the fl exibil-
ity to accurately manage order requests, and ensure they are still able to give
their customers what they want at the right time.
