6 V I N E YA R D & W I N E RY M A N A G E M E N T N O V - D E C 2 0 12
W W W. V W M - O N L I N E . C O M
WWW.VWM-ONLINE.COM
Are your marketing
programs legal? page 16
Deficient soils can be
restored. page 39
'Light' is the new low-alcohol.
page 27
NOVEMBER - DECEMBER 2012 VOL.38 NO.6
COLUMNS & DEPARTMENTS
13 News in Focus
A closer look at the industry's top news headlines. By Michelle Locke
16 Uncorking PR: Beware the Alcohol Police
Make sure your wine marketing programs are legal. By Paul Wagner
21 Wine Wise Marketing: Ooo-eee, Baby!
Won't you take your wine club on a sea cruise? By Elizabeth Slater
27 Market Watch: The Low-Alcohol Ruse
U.S. consumers pay little mind to wines marketed as being less potent.
By Tim Teichgraeber
33 East Coast Watch: Who Are You?
Customers thirst for the authentic stories behind wineries. By Marguerite Thomas
39 Soil & Cellar: Solutions for Struggling Vineyards
Adjustments in irrigation and soil nutrition can bolster weak blocks. By Remi Cohen
98 End Post: Opportunity in Esoterica
Producers of non-traditional varieties can triumph in restaurants. By Tyler Colman
10 Editor's Desk
92 Spotlight
96 Calendar
97 Advertisers Index
