4 V I N E YA R D & W I N E RY M A N A G E M E N T
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N o v - D e c 2 0 13
w w w. v w m m e d i a . c o m
ON THE COVER:
There are hundreds of successful
people in the North American
wine industry, but only 20 can
claim the title of Most Admired.
Graphic: Chris Sittner
20
Most
ADMIRED
NOVEMBER - DECEMBER 2013 WWW.VWMMEDIA.COM NORTH AMERICA'S LEADING INDEPENDENT WINE TRADE PUBLICATION
Wine Tourism
Vine Rejuvenation
UC Davis'
Sustainable Standard
COVER STORY
The 20 Most Admired People in the North American Wine Industry
Vintners, growers, educators, writers and trade members name their industry heroes.
VINEYARD & WINERY
Cakebread Cellars Gives New Life to Old Vines
Vine rejuvenation technique grows new cordons. By Tim Teichgraeber
ASEV Symposium Explores Tannin Management Challenges
Multiple factors influence tannins in the vineyard and winery. By Ted Rieger
Jackson Sustainable Winery Building to Showcase Latest Technologies
New UC Davis facility allows teaching winery to become self-sustainable. By Ted Rieger
Wineries Tap into the Beer Market
Craft beer boom inspires vintners to branch out. By Julia Burke
MANAGEMENT
Turning Data into Dollars
Analytics can take the guesswork out of consumer wine-buying behavior. By Deborah Parker Wong
Barrel Financing Comes of Age
Innovative program combines leasing, inventory management and resale. By Jennifer Strailey
No (Paper) Label Required
Screen printing is being used in new ways to make a statement on the shelf. By Danielle Beurteaux
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