4 Beverage Dynamics • January/February 2015
www.beveragedynamics.com
Editor's
NOTE
VP, Beverage Group
Amy Collins
Editor
Jeremy Nedelka
Tel: 203-855-8499 x213
email: jnedelka@specialtyim.com
Contributing Editors
Alia Akkam Jack Robertiello
Julie Johnson Brian Rosen
Harriet Lembeck Thomas Henry Strenk
Melissa Niksic Cris Zukowski
Senior Regional Sales Manager
Bruce Kostic
Tel: 203-855-8499, ext. 215
email: bkostic@specialtyim.com
Senior Regional Sales Manager
Mark Marcon
Tel: 248-761-6231
email: mmarcon@specialtyim.com
Senior Regional Sales Manager
Debbie Rittenberg
Tel: 215-860-0306
email: drittenberg@specialtyim.com
Art Director
Adam Lane
Production Director
Cherri Perschmann
Tel: 763-383-4400, ext. 2425
email: cperschmann@epgmediallc.com
Managing Art Director
Dodi Vessels
Senior Research Analyst
Adam Rogers
Tel: 203-855-8499 x212
email: arogers@specialtyim.com
LIST RENTAL
MeritDirect, Jim Scova
email: jscova@MeritDirect.com
Tel: 914-368-1012
REPRINTS
Circulation and Audience Development Manager
Robin Cooper
email: rcooper@specialtyim.com
Sr VP/Audience Development Joanne Juda-Prainito
Sr VP/Finance & Operations Gerald Winkel
CEO Marion Minor
RETAILER EDITORIAL ADVISORY BOARD
Charles Bailes III ABC Fine Wine & Spirits, Orlando,FL
Ralph Bondon Berbiglia's, Kansas City, MO
David Breitstein Duke of Bourbon, Canoga Park, CA
Jim Shpall Applejack Liquors, Wheat Ridge, CO
Hal Gershman Happy Harry's Bottle Shop, Grand Forks, ND
Ron Junge Brown Derby Stores, Springfi eld, MO
Ted Farrell Haskell's, Minneapolis, MN
Charles Sonnenberg Frugal MacDoogal's, Nashville, TN
Beverage Dynamics is published by
Specialty Information Media
Editorial and executive offi ces at 17 High St.,
2nd Fl., Norwalk, CT 06851
Telephone: 203-855-8499
Fax: 203-855-9446
A SPIRITED JOURNEY
BEER, WINE AND SPIRITS are brewed, cultivated and distilled on six
continents and in nearly every nation. For many societies a certain type, fl avor
or style of beverage is a point of national pride — a tradition handed down from
generation to generation. Consumers in the U.S. are fortunate to have not only
domestic beers, wines and spirits — but also so many imported products available
at their fi ngertips, offering them access to the result of hundreds (or thousands)
of years of history and innovation.
This issue of Beverage Dynamics celebrates the variety of international beverages
sold at retail, with imported beer, Japanese imports, Irish spirits, Canadian whisky,
Malbecs and Hungarian wines among the categories covered.
The companies, brands, personalities, distilling and brewing techniques, raw
materials, geography and traditions in each country make its culture's history
with alcohol unique. Learning about that history and sharing it with customers is
a necessary sales tool that creates a connection to the product — allowing them
to experience it in a new way.
The appeal of drinking an imported beverage should be the same as trying a
new cuisine or reading a work of literature in its original language. Beers, wines
and spirits are a refl ection of the culture that created them, no different than a
work of art, music or architecture.
Fortunately for retailers, your shelves are the liquid equivalent of EPCOT's
World Showcase. All you have to do is guide customers on their journey
around the world, showing them the way to unfamiliar lands. Offering customers
a history lesson with their import purchase, along with extras like native food
pairing suggestions and drink recipes, will take them on an international voyage
from the comfort of their home town. That's a loyalty-building experience they
won't soon forget.
Jeremy Nedelka
Editor
