January 2015

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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Page 5 of 43 6 • January/February 2015 SAILOR JERRY HELLFIRE 1 ½ oz. Sailor Jerry rum ½ oz. Lime juice Pilsner beer 3 dashes Tabasco sauce Shake Sailor Jerry with lime and hot sauce, and strain into a beer glass full of ice. Top with beer and squeeze and drop a lime wedge garnish. You can also top with ½ desired beer and ½ ginger beer for an extra kick. Cheers DRINK CULTURE Sailor Jerry Bowls Over Bartenders Sailor Jerry's Pins and Pinups event included bowling, cocktails and a Lucero concert. Right, the winning bowling team from Gage Bowl. Spiced rum maker Sailor Jerry pro- claimed Mon., Dec. 8 National Bartender Appreciation Day. To celebrate the occa- sion, the tattoo lifestyle and liquor brand held an event in San Diego that involved a pig roast at the Paradise Point resort with national brand ambassadors Paul Monahan and Daniel "Gravy" Thomas. It also included a "Pins and Pinups" bowl- ing tournament at Mira Mesa Lanes with teams of bartenders nationwide. Sailor Jerry, which is owned by William Grant, had been leading up to the event for months by throwing bar- tender parties at bowling alleys around the country. The friendly bowling tour- naments held in 26 cities featured Sailor Jerry cocktails and prizes, as well as a chance to be contenders for the big com- petition and a shot at the grand prize: an all-expenses trip to Hawaii. Prizes, bragging rights and cool bowling shirts notwithstanding, the gathering is about appreciating the bartenders, Thomas says. "There's no lecture, no product tasting, no bar- tending competition—it's just about having fun," says Thomas, who, with Monahan, sported a Sailor Jerry onesie suit for the tournament. The evening included several rum cocktails, such as the Sailor Jerry Hellfi re (see recipe at left) and a free concert by the country-punk rock band Lucero. The bowling competition's winning team of Gerardo Leyva, Ivan Leyva and Andres Munoz had an advantage over the others: They are bartenders at Gage Bowl in Huntington Park, CA. The three won a trip to Honolulu; the itinerary includes a visit to Norman "Sailor Jerry" Collins's original tattoo shop, surfi ng lessons on Waikiki Beach and plenty of rum cocktails.

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