Cheers

January 2015

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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• Beverage Alcohol Consumption by Category and State • Consumption Trends • Advertising Expenditures • Top 20 Brands in the Top 20 Markets The Beverage Information Group's Handbook Advance is the earliest and most comprehensive report on sales and consumption of all three components of the beverage alcohol industry—distilled spirits, wine and beer. This essential resource delivers timely and critical information on the most recent beverage alcohol industry developments. The new edition features vital brand and category data for 2014 and provides insights into the year ahead. ORDER TODAY ONLINE: www.bevinfostore.com PHONE: 630-762-8709 FAX: 630-762-9126 MAIL: Specialty Information Media LLC, Attn: Handbook Department 32176 Collection Center Drive, Chicago, IL 60693-0321 AVAILABLE FEBRUARY 2015 $945 for Handbook only; $1445 for Handbook with CD Order by February 28, 2015 to receive data CD free! Handbook Advance 2014 15 Distilled Spirits Diageo 39,050 18.5% $6,063 24.8% Bacardi USA 17,483 8.3% 2,424 9.9% Beam Inc. 22,894 10.9% 2,328 9.5% Pernod Ricard USA 15,095 7.2% 2,287 9.3% Brown-Forman Beverages 11,318 5.4% 1,579 6.5% Sazerac 19,379 9.2% 1,115 4.6% Proximo Spirits 7,700 3.7% 990 4.0% Moet Hennessy USA 3,585 1.7% 885 3.6% Patron Spirits Company 2,503 1.2% 696 2.8% Heaven Hill Distilleries 10,645 5.1% 663 2.7% E & J Gallo 6,620 3.1% 625 2.6% Campari America USA 5,100 2.4% 604 2.5% Constellation Brands 7,473 3.5% 594 2.4% William Grant & Sons 4,116 2.0% 593 2.4% Remy Cointreau USA 1,741 0.8% 393 1.6% Sidney Frank Importing 2,425 1.2% 358 1.5% Luxco 3,175 1.5% 267 1.1% McCormick Distilling 3,873 1.8% 230 0.9% Phillips Distilling 2,672 1.3% 200 0.8% Infinium Spirits 1,352 0.6% 118 0.5% Leading Suppliers 188,199 89.4% 23,012 94.1% Others 22,383 10.6% 1,448 5.9% U.S. Total 210,582 100.0% $24,460 100.0% LEADING DISTILLED SPIRITS SUPPLIERS, 2013 (Thousands of 9-Liter Cases and Millions of Dollars) ————Volume ———— ———— Sales ———— Supplier Cases Share $ Millions Share 2014_ADVANCE 006-085_ ADVANCE 009-080 2/19/14 3:34 PM Page 15 Remy Cointreau USA 1,741 Sidney Frank Importing 2,425 Luxco 3,175 McCormick Distilling 3,873 Phillips Distilling 2,672 Infinium Spirits 1,352 Leading Suppliers 188,199 Others 22,383 U.S. Total 210,582 100.0% Handbook Advance 2014 143 On/Off Premise 2005 Beer 43,337 50.0 43,337 50.0 86,673 Wine 11,800 48.6 12,500 51.4 24,300 Spirits 31,037 58.0 22,475 42.0 53,512 Total $86,174 52.4 $78,312 47.6 $164,485 2006 Beer 46,907 50.7 45,611 49.3 92,518 Wine 13,050 50.0 13,075 50.0 26,125 Spirits 34,180 58.8 23,900 41.2 58,080 Total $94,137 53.3 $82,586 46.7 $176,723 2007 Beer 50,217 51.3 47,723 48.7 97,940 Wine 14,265 51.1 13,660 48.9 27,925 Spirits 36,395 59.1 25,170 40.9 61,565 Total $100,877 53.8 $86,553 46.2 $187,430 2008 Beer 49,618 50.0 49,519 50.0 99,137 Wine 12,910 47.8 14,120 52.2 27,030 Spirits 35,303 56.1 27,594 43.9 62,897 Total $97,831 51.7 $91,233 48.3 $189,064 2009 Beer 47,088 48.3 50,361 51.7 97,449 Wine 11,565 44.2 14,595 55.8 26,160 Spirits 33,952 53.0 30,125 47.0 64,077 Total $92,605 49.3 $95,081 50.7 $187,686 2010 Beer 45,300 47.3 50,550 52.7 95,850 Wine 11,855 44.1 15,045 55.9 26,900 Spirits 34,190 52.1 31,470 47.9 65,660 Total $91,345 48.5 $97,065 51.5 $188,410 2011 Beer 44,650 46.7 50,950 53.3 95,600 Wine 12,190 43.8 15,610 56.2 27,800 Spirits 35,230 51.5 33,210 48.5 68,440 Total $92,070 48.0 $99,770 52.0 $191,840 2012 Beer 45,710 45.9 53,410 54.1 99,120 Wine 12,570 43.6 16,320 56.4 28,890 Spirits 37,320 50.9 35,440 49.1 72,760 Total $95,600 47.4 $105,170 52.6 $200,770 2013p Beer 45,940 45.9 55,360 54.1 101,300 Wine 12,830 43.6 17,100 56.4 29,930 Spirits 38,590 50.9 37,230 49.1 75,820 Total $97,360 47.4 $109,690 52.6 $207,050 (p) Preliminary. ON-PREMISE VS. OFF-PREMISE RETAIL DOLLAR SALES OF BEVERAGE ALCOHOL, 2005 - 2013 ($ Millions) ————On-Premise ———— ————Off-Premise ———— Total Beverage Amount ($) Share (%) Amount ($) Share (%) Amount ($) 2014_ADVANCE 086-163_ ADVANCE 009-080 2/19/14 4:21 PM Page 143 2015 HANDBOOK ADVANCE

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