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*SWF/Flash Banners:
We enable transparency on Flash Banners. Please include a
background in your creative.
We ask that Flash Banners use the "clickTAG" standard for the variable
that contains the click through URL inside the Flash. See below for
instructions to provide them with if they do not know how use the
clickTag standard when creating the flash banner.
Creating a Flash Banner that uses clickTAG:
1. Create a button in your library the exact size of your stage. Make
sure all states have a keyframe in them (Up, Over, Hit…)
2. Add a new layer to the main timeline and drag the button to the
stage. Set the x and y position to 0
3. Make the button transparent (Color Effect, select the "Alpha"
option and set it to 0%)
4. Select the button and add this script in the action panel –
5. Publish the flash movie and send the SWF.
For a more detailed explanation: http://www.flashclicktag.com/
on (release) {
If (clickTAG.substr(0,5) == "http:"){
getURL(clickTAG, "_blank");
}
}
**3rd Party Banners:
Randall-Reilly's banner manager serves banners that are hosted and
tracked by 3rd party services. It should be noted that our banner
system can track impressions for all 3rd party served banners.
Clicks can be tracked if the banner is served by one of these vendors:
ADTECH, Atlas Solutions, Bluestreak, CPX Interactive, DoubleClick,
EyeBlaster, Falk eSolutions, Google, Kontera, OpenX, Mediamind,
Mediaplex, TangoZebra, TradeDoubler, or Yahoo Publishing Network.
Banners served through other 3rd party systems will not track any
associated clicks since the clicks are managed by the 3rd party
banner service.