SUBARU
INDUSTRIAL
PRODUCTS
Subaru Industrial Power Products' launched a rebranding
campaign – "Out with the old, in with the blue" – at World of
Concrete, bringing a sleek new design to the company's lineup,
one that coordinates with Subaru's automotive line.
The entire SGX Series – the 3,500-, 5,000- and 7,500-watt
models – have undergone an overhaul. Upgrades include
run-fl at tires, digital readouts and a muffl er double the size of
the previous series. All models feature Subaru's overhead cam
engine that promotes a constant fl ow of oil for less friction and
less heat. The upgraded models were redesigned with a focus
on total cost of ownership, concentrating on customers' pain
points. The company included a new recoil for this line, made out of a break-
resistant composite material.
Subaru also redesigned the engine to locate the low oil sensor at the
front, ensuring the engine doesn't have to be torn apart to access it. Instead,
a few minutes and a 12-millimeter wrench will enable the contractor to get to the sensor. Subaru also
took a look at air fi lter cost, choosing to partner with Home Depot to make their fi lters readily available
without having to order them from a dealer, and lowering the lifetime cost to just $26.
March 2015 | EquipmentWorld.com
22
World of Concrete
|
continued
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