Cheers

Cheers March 2015

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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www.cheersonline.com 22 • March 2015 line, including Single Barrel, Signature Craft, Harvest Bourbon Collection and Kentucky Fire. In the coming year, Jim Beam will feature another Signature Craft expression and the fi nal four batches of the Harvest Bourbon Collection. In response to feedback from mixologists, the brand also recently introduced Jim Beam Bonded and Jim Beam Rye. Evan Williams has also seen recent success with line extensions. The brand's Flavor Reserves include honey, cinnamon, cherry and a soon-to-be-released peach; the products will be renamed Evan Williams Honey, Evan Williams Fire and Evan Williams Cherry later this year. The fl avors have their own advertising and activation RISING STARS DISTILLED SPIRITS (thousands of 9-liter cases) '13/'14 Brand Supplier 2011 2012 2013 2014p % Change New Amsterdam Vodka E & J Gallo Winery 300 1,130 1,978 2,480 25.4% Jack Daniel's Tennessee Honey Brown-Forman Corp. 320 487 609 670 10.0% Ole Smoky Ole Smoky Distillery 28 85 225 330 46.7% BuzzBallz BuzzBallz -- 67 138 277 ++% Zarco Proximo Spirits 50 125 140 230 64.3% Jim Beam Devil's Cut Beam Suntory 55 77 110 123 11.8% Shellback E & J Gallo Winery -- 55 75 120 60.0% Bird Dog Western Spirits 12 21 62 115 85.5% Olmeca Altos Pernod Ricard USA 2 2 28 76 ++% Blackheart Premium Spiced Heaven Hill Brands 40 55 65 75 15.4% Twenty Grand Western Spirits Beverage Co. -- 3 54 75 38.9% Firefl y Moonshine Sazerac Co. -- -- 35 70 ++% Angel's Envy Louisville Distilling Co. 8 22 42 64 52.4% Blue Chair Bay Fishbowl Spirits -- -- 36 57 58.3% Ron Barcelo Shaw-Ross Int'l Importers -- 18 34 55 61.8% Tippy Cow Midwest Custom Bottling -- -- -- 52 --% D'Usse Bacardi USA -- 2 17 49 ++% Cinerator Heaven Hill Brands -- -- -- 49 --% SinFire Hood River Distillers -- 17 36 49 36.1% Viniq E & J Gallo Winery -- -- -- 48 --% 2 Gingers Beam Suntory -- 4 30 47 56.7% Casamigos Tequila Sydney Frank Importing Co. -- -- 17 38 ++% Roca Patron Patron Spirits Co. -- -- -- 36 --% Christian Brothers Flavors Heaven Hill Brands -- -- -- 32 --% Larceny Heaven Hill Brands -- -- -- 30 --% Revel Stoke Phillips Distilling Co. 14 20 23 30 30.4% Devotion Devotion Spirits 7 12 21 29 38.1% Piehole Diageo -- -- -- 27 --% Old Mexico MS Walker 12 16 20 26 30.0% Ménage à Trois Vodka Trinchero Family Estates -- -- -- 22 --% Triple Crown McCormick Distilling Co. -- -- 2 21 ++% Monkey Shoulder William Grant & Sons -- 2 9 20 ++% (p) Preliminary. (++%) Greater than 100%. OLE SMOKY MOONSHINE OLE SMOKY DISTILLERY RISING STAR 2014 Cases sold: 330,000 (+46.7%) "This year was a busy one for Ole Smoky Tennessee Moonshine," says Michael Bender, vice president of sales for the brand. "There was the grand opening of a second distillery and retail space in Pigeon Forge, TN, dubbed 'The Barn,' exclusive cocktail offerings at national restaurant chains, joining Dierks Bentley on tour, and becoming the offi cial moonshine of Harley-Davidson." Ole Smoky also launched several new fl avors, including Blue Flame (128 proof), Butterscotch, Pumpkin Pie, Big Orange, and the nationally available Charred and Hunch Punch. These joined the brand's seasonal fl avors. "We've come a long way in just fi ve short years," Bender says. 2015 GROWTH BRAND AWARDS – SPIRITS

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