Cheers

Cheers March 2015

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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www.cheersonline.com 29 March 2015 • FAST TRACK BRANDS WINES (thousands of 9-liter cases) '13/'14 '10/'14 Brand Supplier 2010 2011 2012 2013 2014p % Change % ACGR Black Box Constellation Brands 1,879 2,070 2,695 3,410 4,015 17.7% 20.9% Bota Box DFV Wines 940 1,604 2,050 2,517 3,054 21.3% 34.3% Bogle Bogle Vineyards 1,385 1,535 1,785 1,970 2,239 13.6% 12.8% Apothic E & J Gallo Winery 120 800 980 1,120 1,670 49.1% 93.1% 14 Hands Ste. Michelle Wine Estates 409 774 1,024 1,374 1,662 20.9% 42.0% Canyon Road E & J Gallo Winery 450 600 720 815 915 12.3% 19.4% Kim Crawford Constellation Brands 389 455 557 685 815 19.0% 20.3% Oyster Bay Delegat 240 303 391 468 550 17.4% 23.0% Josh Cellars Deutsch Family Wine & Spirits 15 20 130 300 510 70.0% ++% Nobilo Constellation Brands 257 290 354 426 500 17.4% 18.1% Mionetto Mionetto USA 264 319 382 438 499 13.9% 17.3% Riondo Riondo USA 146 230 285 403 499 23.7% 35.9% Noble Vines DFV Wines 151 224 300 406 463 14.0% 32.3% Joel Gott Joel Gott Wines/Trinchero Family Estates 165 260 325 385 440 14.3% 27.8% La Marca E & J Gallo Winery 25 150 220 278 365 31.3% 95.5% Raspberry Sparkletini Carriage House Imports 188 226 280 310 347 11.9% 16.6% Decoy Duckhorn Wine Co. 79 124 177 252 326 29.4% 42.5% William Hill E & J Gallo Winery 100 200 255 295 325 10.2% 34.3% Risata Prestige Wine & Spirits Group 36 98 148 263 302 14.8% 70.2% Bandit Trinchero Family Estates 169 199 231 257 286 11.3% 14.1% Valentin Bianchi Quintessential Wines 141 182 206 239 265 10.9% 17.1% Ninety+Cellars Latitude Beverage Co. 48 81 129 184 230 24.9% 47.9% Green Fin Bronco Wine Co. 87 120 146 170 220 29.4% 26.1% Lunetta Prosecco Palm Bay International 103 150 165 189 220 16.4% 20.9% Starborough E & J Gallo Winery 75 100 130 165 215 30.3% 30.1% SeaGlass Trinchero Family Estates 35 86 135 185 208 12.5% 56.2% Cocobon The Wine Group 5 52 93 120 190 57.9% ++% New Age Quintessential Wines 112 124 141 165 185 12.1% 13.4% Line 39 O'Neill Vintners & Distillers 63 85 112 143 166 16.1% 27.4% Diseno Constellation Brands 42 85 108 132 156 18.2% 38.8% Peach Sparkletini Carriage House Imports 58 77 105 125 147 17.6% 26.2% Wycliff Sparkling E & J Gallo Winery 72 80 95 110 130 18.2% 15.9% Acrobat King Estate Winery 35 56 81 103 123 19.0% 36.4% Barone Fini Deutsch Family Wine & Spirits 58 67 74 88 107 21.6% 16.5% (p) Preliminary. (++%) Greater than 100%. ACGR=Annual Compound Growth Rate supplier, Belle Ambiance, Gnarly Head and HandCraft each represent a different target consumer and a different stage of the brand growth cycle. "The 2014 launch of Belle Ambiance was the largest in Delicato Family Vineyards history," says brand manager Charene Beltramo. "The brand was embraced early by distributors and retailers. For 2015, our promotions include a signifi cant focus on wedding season, which presents opportunities with all channels at different times of the year." HandCraft launched three years ago. The brand's proprietor, third-generation vintner Cheryl Indelicato, is an active supporter of breast cancer awareness and has contributed more than $220,000 toward fi nding a cure. "Cheryl's exposure in market as an active participant at the street level has resonated with consumers and been a major factor in the continued growth of the brand," Beltramo says. "HandCraft will be involving consumers in multiple interactive campaigns tied to breast cancer awareness in 2015." 2015 GROWTH BRAND AWARDS – WINE

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