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www.cheersonline.com 32 • March 2015 In addition to community outreach through its involvement with the Lynne Sage Foundation for cancer research, which sees specifi c consumer opt-in activations at retail, the brand is also launching a pinot grigio and malbec to the portfolio this year. As a more mature brand in the DFV portfolio at 10 years old, Gnarly Head has built brand awareness out-of-store through social media and digital campaigns, as well as working with retailers to create impactful POS. "Innovation has also been a key cornerstone for our brand," says brand director Nick Banuelos. "The launch of Authentic Black, a limited-release red blend in the fall, sold out in less than 30 days and provided incremental volume for the brand." RISING STARS WINES (thousands of 9-liter cases) '13/'14 Brand Supplier 2011 2012 2013 2014p % Change Barefoot Refresh E & J Gallo Winery -- 150 250 410 64.0% The Dreaming Tree Constellation Brands 60 211 323 385 19.2% Roscato Palm Bay International 45 150 238 350 47.1% Belle Ambiance DFV Wines -- -- 1 167 ++% Myx Fusions Myx Beverage -- -- 29 155 ++% Mia Dolcea E & J Gallo Winery -- -- 85 140 64.7% HandCraft DFV Wines 2 100 123 136 10.6% Save Me San Francisco The Wine Group 4 22 95 125 31.6% Bodegas Muriel Quintessential Wines 4 52 105 116 10.5% 19 Crimes Treasury Wine Estates -- 6 32 106 ++% Charles & Charles Trinchero Family Estates -- -- 37 106 ++% Eppa SuperFruit Sangria Deutsch Family Wine & Spirits 2 40 70 101 44.3% Duck Commander Trinchero Family Estates -- -- 38 85 ++% Rosatello Constellation Brands -- -- 19 80 ++% Chloe The Wine Group -- -- -- 77 --% Chateau d'Esclans Shaw-Ross International Importers 22 33 50 76 52.0% Jewelry Box The Wine Group -- -- -- 75 --% Milestone Constellation Brands -- -- 16 73 ++% Luca Bosio Quintessential Wines -- 50 56 63 12.5% Velvet Crush Diageo Chateau & Estate Wines -- -- 20 60 ++% Seven Falls Ste. Michelle Wine Estates -- 22 41 60 46.3% Deadbolt Pernod Ricard USA -- 5 40 59 47.5% Black Stallion DFV Wines 20 22 32 50 56.3% Soleil Mimosa Southwest Wines 13 25 43 48 12.3% Once Upon A Vine Diageo Chateau & Estate Wines -- -- 32 43 34.4% Butternut BNA Wine Group -- 12 24 42 73.3% Carnivor E & J Gallo Winery -- -- 25 40 60.0% Hayes Ranch Wente Vineyards 23 30 36 40 11.1% Ernesto Catena Vineyard Brands -- 20 32 37 15.6% Epica Shaw-Ross International Importers -- 17 26 36 38.5% 10 Span The Wine Group -- -- 20 35 75.0% Tinto Negro Vineyard Brands -- 15 21 33 57.1% Beso del Sol Sangria Arctic Beverage -- -- -- 29 --% Handsome Devil Trinchero Family Estates -- -- 8 26 ++% Insomnia Terravant Wine Company -- 9 14 25 78.6% Black Point Trinchero Family Estates -- -- -- 25 --% Gran Passione Winesellers -- -- 7 25 ++% (p) Preliminary. (++%) Greater than 100%. 2015 GROWTH BRAND AWARDS – WINE