Cheers March 2015

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

Issue link:

Contents of this Issue


Page 45 of 59 46 • March 2015 The wide array of imported beer presents a unique opportunity for operators By Thomas Henry Strenk A merican beer lovers may not be up to speed on the venerable overseas brands that have been defi ning and refi ning the art of brewing for centuries. They're missing the elegant pleasures of well-crafted imported beers. Plus, there is a new and growing contingent of small artisans brewing in Italy, Japan and Spain, to mention a few. Some savvy operators see a business opportunity, offering imports as a point of differentiation and creating a destination. Others see specifi c imports as integral to their concepts and complementary to their ethnic cuisines. Of course, this means working on sourcing, dealing with price issues and promoting the heck out of these beers. THE SHIFTING BEERSCAPE The beer landscape in the U.S. marketplace has evolved radically during the past few decades, with the ascent of the American craft movement, a change German beers dominate the taps at Wolff's Biergarten in Schenectady, NY, though Belgian ales also get substantial representation. WORLD CLASS

Articles in this issue

Links on this page

Archives of this issue

view archives of Cheers - Cheers March 2015