Holiday
To help consumers celebrate the holidays, Canadian Club 6 Year Old is offering a 750 ml bottle in a burgundy holiday box. Inside the box, the pack- age includes a double-sided jigger.
Merchandising
The following is our 2011 review of some of the holiday-themed point-of-sale materials and value-added packaging available to retailers this year.
"Gifts Worth Getting"is the tagline for in- store holiday merchandising materials for Dewar's, in a presentation that includes Dewar's White Label Scotch and Dewar's 12.
This year's holiday's gift pack from Hpnotiq liqueur includes two Martini glasses and a 750 ml bottle of the brand, nestled into a logoed ice bucket. Hpnotiq is also featuring this holiday case card, with its "Resolutions are for next year"tagline.
Appleton Jamaican Rum is offering holiday gift sets for several expressions in its portfolio including this handsome pack with a 750 ml bottle of Appleton 12 Year Old along with two logoed glasses.
Jack Daniel's is featuring this unique in-store display highlighting its main brand along with its Single Barrel expression.The brand is also featuring several gift sets with 750 ml bottles of different expressions along with glassware.
32 • Beverage Dynamics • www.beveragedynamics.com • November/December 2011
Jim Beam Devil's Cut is asking consumers to "Unleash the spirit of the season"with its new point-of-sale displays and signage and is sure to attract holiday shoppers.
