Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: http://read.dmtmag.com/i/485350
48 Beverage Dynamics • March/April 2015 www.beveragedynamics.com create impactful POS. "Innovation has also been a key cornerstone for our brand," says Brand Director Nick Banuelos. "The launch of Authentic Black, a limited release red blend in the fall, sold out in less than 30 days and provided incremen- tal volume for the brand." In the coming year, Gnarly Head will utilize mobile-infl uenced, in-store sales driving platforms, a category the brand believes will grow tremendously in the next few years as mobile applications allow rich communication with consumers and drive traffi c into re- tail locations. GETTING INTO CONSUMERS' HANDS Soleil Mimosa's key to success is very simple. "We believe that our most effective marketing and promotion programs have been to get our wine into consumers' hands," says Sandra Pacheco, National Sales Director for Southwest Wines. "We've done that by working with our retail and on-premise partners to conduct demonstrations and tastings, where consumers are able to taste the quality of our product for themselves." Ron Barcelo has seen similar success with its tasting program. "Barcelo was promoted through tastings in both the on- and off-premise in key markets," says VP and Sr. Brand Manager at Shaw-Ross International Importers, Nick James. "We believe the quality of the product speaks for itself once consumers experience it." THE NEW WINE ON THE BLOCK AND THE COMEBACK WINE Winesellers brand Gran Passione earned a Rising Star award for the fi rst time this year, thanks largely to a Wines of Italy national promo- 2015 GROWTH BRAND AWARDS – WINES (Thousands of 9-liter cases) '13/'14 '10/'14 Brand Supplier 2010 2011 2012 2013 2014p % Chg % ACGR Barefoot Cellars E & J Gallo Winery 10,000 13,000 14,400 15,870 16,420 3.5% 13.2% Woodbridge by Robert Mondavi Constellation Brands 7,570 8,000 8,450 8,970 9,150 2.0% 4.9% Kendall-Jackson Jackson Family Wines 3,015 3,080 3,084 3,200 3,243 1.3% 1.8% Liberty Creek E & J Gallo Winery 1,200 1,900 2,200 2,350 2,680 14.0% 22.2% Ménage à Trois Trinchero Family Estates 1,785 2,008 2,143 2,204 2,474 12.2% 8.5% Ruffi no Constellation Brands 648 713 820 900 1,025 13.9% 12.1% Alamos E & J Gallo Winery 345 520 800 915 965 5.5% 29.3% Mark West Constellation Brands 500 570 637 800 842 5.3% 13.9% Taylor Dessert Constellation Brands 721 736 775 808 814 0.7% 3.1% J. Roget Constellation Brands 614 631 636 706 777 10.1% 6.1% Gnarly Head DFV Wines 506 565 622 668 688 3.0% 8.0% Louis Martini E & J Gallo Winery 500 600 615 630 650 3.2% 6.8% Chateau St. Jean Treasury Wine Estates 457 506 553 621 632 1.7% 8.4% Real Sangria (Cruz Garcia - Real) Shaw-Ross Int'l Importers 497 522 548 550 560 1.8% 3.0% Simi Constellation Brands 386 408 470 540 550 1.9% 9.3% Twisted DFV Wines 238 325 374 439 468 6.6% 18.4% Layer Cake Vintage Point 252 350 392 432 466 7.9% 16.6% (p) Preliminary ACGR=Annual Compound Growth Rate Source: The Beverage Information Group Handbooks & Directories. To learn more go to www.bevinfostore.com. ESTABLISHED GROWTH BRANDS: WINES The brand must be a top seller, moving a minimum of 400,000 9-liter cases annually, and must have grown moderately or substantially over each of the past four years. MIONETTO Mionetto USA Fast Track 2014 Cases: 0.50m (+13.9%) "We think 2015 will be an interesting and positive year, when we will continue to develop and sup- por t our brand across the sales channels with more consumer programs and additional focus in the currently underdeveloped trade channel, which has great growth potential," says Enore Ceola, Managing Director at Mionetto USA. The brand recently implemented a chain program in cer tain regions where it has a strong base with independent accounts, which has led to significant growth and development in those markets. RIONDO Riondo USA Fast Track 2014 Cases: 0.50m (+23.7%) Riondo is continuing its focus on-premise to effectively compete with the arrival of large brands in the Prosecco category that aren't from Italy. "We are looking to make real Prosecco, not commercial- grade, low-end sparkling wines," says John Blesse, Vice president of Riondo USA. "The sparkling con- sumer is extremely brand loyal and we look forward to securing our long-term consumer base via quality and price." During 2014, the company benefited from its long-term commitment to key retail accounts and on-premise accounts like Blu and Spago 187. "The on-premise focus has led to our greatest growth amongst our Proseccos," Blesse adds.