www.beveragedynamics.com
March/April 2015 • Beverage Dynamics 79
ON THE
Shelf
TECATE DIABLO
Tecate has announced
the introduction of Tecate
Diablo, a Mexican beer mix
based on the traditional
michelada recipe of beer,
with real tomato juice,
lime and spices. Diablo is
Tecate's second offering
in the michelada category,
and provides a spicier take
on the classic drink. Tecate
Diablo is available in a 24
oz. can format.
REBEL YELL
Rebel Yell Kentucky
Straight Bourbon
refreshed its packag-
ing, including a new
bottle and redesigned
label. The brand has
invested in a premium
cork closure, plus an
embossed label on
high-quality paper for
a more contemporary
look. It has a smooth-
sipping, softer taste,
with hints of honey
and butter, followed by
a warm fi nish with a
touch of spiciness. The
product is available in
750ml and 1.75L.
CAPTAIN MORGAN
Captain Morgan rum introduced
three new fl avors — pineapple,
coconut and grapefruit rum. The
fl avors are fi ve times distilled and
made with fi ne cane molasses.
Each expression blends natural
fl avors with Captain Morgan
White Rum. All three are 70
proof and available nationally,
with a SRP of $15.99 for a 750
mL bottle.
DISARONNO
Disaronno Italian liqueur has
teamed up with fashion house
Versace to offer the Disaronno
Wears Versace Limited Edition
Bottle, retailing for $27.99. The
Versace fashion house takes its
inspiration for the bottle label from
the Versace Home Collection print,
Tresor de la Mer. A portion of the
proceeds from sales go towards
the charitable organization Fashion
4 Development.
YELLOW SPOT
Yellow Spot has offi -
cially entered the U.S.
market. The 12-year-old
Yellow Spot is matured in
a combination of American
bourbon, Spanish sherry
and Spanish Malaga casks.
This bonder's style pot
still Irish whiskey has a
complex taste profi le, pos-
sessing honey sweetness
with pot still spices. SRP:
$99.99.
BELVEDERE
Belvedere Vodka has
introduced Wild Berry,
inspired by the summer
berry harvests in Poland
and North America.
This vodka is a blend of
Polish strawberries and
American blueberries. It
launches nationally April 1.
SRP: $29.99.
