Stateways Nov-Dec 2011

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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Volume 41, No. 6 StateWays 28 The Beverage Alcohol Merchandising Magazine for Control States A GUIDE TO SELLING SUPERPREMIUM SPIRITS PAGE 12 12 PROMOTING FROM WITHIN Control state liquor agencies, though often limited by laws and rules, do their best to make their customers' shopping trips pleasant, informative and efficient. By Cheryl Ursin 20 FISCAL YEAR IN REVIEW 2011 An annual report providing the latest data from the control states. By Richard Brandes Center Pullout GREEN EVOLUTION NURTURES A PROMISING NICHE A special supplement exploring the growing interest in organic and sustainable beverage alcohol products. StateWays November/December 2011 Particularly around the holiday selling season, consumers are more likely to transition to higher- quality, higher-priced products. Here are some ideas covering nine major spirits categories to help retailers trade up customers to top-shelf spirits. By Robert Plotkin 38 HOLIDAY MERCHANDISING A review of a selection of holiday- themed promotions and value- added packaging available to retailers this year. DEPARTMENTS Editor's Note . . . . . . . . .4 Technology Update . . . . .6 Dateline . . . . . . . . . . . . .8 Products & Packaging . .45 Advertisers' Index . . . .46 COMING NEXT ISSUE • Control State Profile • Irish Spirits • Canadian Whisky • Wine & Food Pairing ® November/December 2011 PAGE 28 StateWays® (ISSN 0279-2133) is published six times per year (January/February, March/April, May/June, July/August, September/October, November/December) by The Beverage Information Group, a division of M2MEDIA360, 17 High St., 2nd Fl., Norwalk, CT 06851. USP Number 944-740, periodical rate postage paid at Norwalk, CT and additional mailing offices. Postmaster: Send address changes to StateWays®,PO Box 4290, Port Jervis, NY 12771-1821. Subscriptions: Single copies $8.00. U.S. one year $20. $50 Canada and overseas by surface mail; $130 Air mail to all other countries. All subscriptions payable in U.S. dollars. Payment must accompany order. To subscribe write: StateWays®, PO Box 4290, Port Jervis, NY 12771- 1821; or call StateWays customer service number 8 a.m. To 4:30 p.m. CST at 845-856-2229. Customer Service fax (845) 856-5822. Customer Service website Copyright 2011 by The Beverage Information Group, a division of M2MEDIA360, 17 High St., 2nd Fl., Norwalk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. Not responsible for return of unsolicited materials. The Beverage Information Group publishes StateWays®, Beverage Dynamics, Cheers®, Wine & Spirits Industry Marketing, Liquor Handbook,Wine Handbook, Beer Handbook, Handbook Advance and Licensed Beverage Fact Book. 3 ST A TEW A YS

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