Issue link: http://read.dmtmag.com/i/489844
www.goodfruit.com GOOD FRUIT GROWER APRIL 15, 2015 27 pulled out or replanted, said Garcia. "He always came in with facts and production trends, which helped us make better decisions." In the coming months, the board will decide if asso- ciation administrative duties will be done by an outside entity and negotiating done by a grower committee or if staff should be hired. With a contract that's good for three years, the Association doesn't have to take any immediate action. • Who buys canned pears? F ood service is the biggest market for Northwest canned pears. About 80 percent of canned pears produced in Washington and Oregon end up in the food service segment, according to Rich Baldoz, Northwest sales rep- resentative for Pacifi c Coast Producers. PCP is a grower cooperative, headquartered in Lodi, California, that has an alliance with Del Monte's Yakima plant. Retail consumers of canned fruit are a dimin- ishing group, says Baldoz. "Most consumers are eating fresh—fresh product has all the buzz, even though canned pears are just as good." Canned pears compete against 40 different fruit products, according to Baldoz. "Any fruit that appears on a menu is a competitor, which is why growers fund a marketing and promotion program called the Pacifi c Northwest Canned Pear Service." Within the food service segment, the U.S. Department of Agriculture is one of the largest buyers of canned pears. About 40 percent of canned pears are served through the national school lunch program. The health care food service segment (hospitals, senior living) buys about 25 percent of the canned pear supply, community mass feeders (colleges, prisons, daycare) represent 20 percent of the buyers, and restaurants, hotels, and casinos represent 15 percent. "The school lunch program is massive," he said. "It's very competitive, and everyone wants a piece of it." With such low inventories of canned pear products, wholesale prices for canned pears are now signifi cantly higher than other canned fruit products. A case of #10 size canned pears sells for up to $31 f.o.b. compared to the same product that sold for $19 per case four years ago. Applesauce and tropical mix fruit products sell for about 35 and 25 percent less than canned pears, respectively. —M. Hansen © 2015, Trécé Inc., Adair, OK USA • TRECE, PHEROCON and CIDETRAK are registered trademarks of Trece, Inc., Adair, OK USA TRE-0720, 3/15 PLEASE: ALWAYS READ THE LABEL DECREASES DAMAGE! 40 % Average Reduction Compared to Insecticide Alone. * INSEC T PHEROMONE & KAIROMONE SYSTEMS INCORPORATED ® Your Edge – And Ours – Is Knowledge. CIDETRAK ® DA MEC ™ contains a novel, patented kairomone in a micro-encapsulated liquid formulation that influences the behavior of adult and larval Codling Moth, resulting in significant enhancement of the control of Codling Moth larvae when tank mixed with various insecticides. Additionally, Codling Moth adult control is significantly enhanced when mixed indirectly with airborne Codling Moth pheromone applied as a mating disruption treatment. • What it does: Disrupts oviposition. Changes larval behavior: Stops/delays locating fruit; stops /delays fruit entry and reduces damage. • How to use it: Simply tank mix with each insecticide application. • Longevity: More than 14 days following application. T R E C E T E C H N O L O G Y ´ ´ Contact your local supplier and order now. Visit our website: www.trece.com or call 1- 866 -785-1313. ENHANCED CODLING MOTH LARVAL CONTROL MICRO-ENCAPSULATED SPRAYABLE! *Based on USDA analysis global data base.