STiR coffee and tea magazine

Volume 3, Number 1

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14 STiR tea & coffee industry international Tea Roundup Jane Pettigrew ARGENTINA Tea Tour Victoria Bisogno and Martin Frangioli, owners and organizers of El Club del Te, Buenos Aires, will host a four-day Argentina Tea Tour on February 9-12. The tour will include four tea courses on tea production, cupping of different teas, visits to tea plantations, factories and the Argentinean r &d institute, and participants will pluck and process with their own hands. Learn more: www. or contact: Brussels TeaWorld The second TeaWorld is set to take place at Bois de la Cambre, an urban park on the edge of the Sonian Forest in Brussels from May 1-5, 2014. Designed to attract tea lovers from all around the globe, bring different cultures together, and encourage the development of commercial and diplomatic exchanges between different countries, it will include exhibitor booths, presentations, demonstrations, culinary art, kids' corner, a shop, music, art, rituals and tastings. Learn more at: www.teaworld. me or contact: with countries such as Chile and Argentina currently seeing a significant growth in the consumption of high quality tea. With its determination to spread tea culture and raise awareness of the wide range of teas available, Sund- malm plans to continue Tea Shop's expansion into these areas in 2014. Learn more at: CANADA Camellia Sinensis School The Camellia Sinensis team of four professional tasters brought us the prize-winning book TEA: History, Terroir, Varieties, soon to be available in four languages. In their Montréal and Québec City Tea Schools they have offered courses for almost 15 years with a current syllabus of more than 20 specific tea workshops for both enthusi- asts and professionals of the tea, restaurant and hospitality industries. Now, due to popular demand, they are launching their Summer School 2014 program. This will be a two-day tea course, in English, tailored for visitors to the festival city of summertime Mon- tréal. Learn more at: www.camellia- or contact info-en@ BELGIUM Pop Up Tea Tasting Tea Garage, an innovative and uncon- ventional pop-up project in Brussels that takes tea out of the traditional tea room, offers tea lovers the opportunity to taste rare and unusual teas in the organizers' garage. In November 2013, they brewed a selection of puerh teas dating from 1928 to 2013. The next session will be the last weekend in May 2014. Tea Garage takes place at 8a Rue Bosquet at 1060 Brussels, near square Stéphanie/ Louiza. Contact: Eric de Vrij at Victoria Tea Weekend TeaTime magazine will host a special tea weekend, An Occasion for Tea, at the elegant Fairmont Empress Hotel in Victoria, British Columbia, Feb. 7-9, 2014. The two-day event will include Afternoon Tea in the Empress Tea Lounge, a presentation by Jane Pettigrew and Bruce Richardson on 'Tea in the Time of Jane Austen" a tasting of rare teas with Jane Pettigrew, a tasting of Indian teas with Norwood Pratt, and a Tea Scavenger Hunt of Victoria's best BRAZIL Spanish East West Company Tea Shop of East West Company, established in Spain in 1990, operates more than 40 retail stores in Spain and Portugal and has recently expanded to Brazil. In 2013, the first store opened in the Shopping Center Iguatemi in Porte Alegre, the largest city in southern Brazil whose metropolitan area is one of the most prosperous in the country. A second store is due to open in the city's fashionable Rua Padre Chagas very soon. Both Tea Shop founder/owner Per Sundmalm and Brazilian entrepre- neur Michel Bitencourt, who is in charge of the new Porte Alegre store, agree that the market in Brazil and other Latin American countries is very interesting

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