STiR coffee and tea magazine

Volume 3, Number 1

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56 STiR tea & coffee industry international ow does a company make coffee packaging that stands out among an ever- increasing number of SKUs on the shelf? In the past, the answer was brighter colors, flashy graphics and slick package features. In 2014 there is a change in attitude. Packagers are exploring simple design elements that communicate a more rustic feel and an ongoing commitment to sustainability. "There's a wave that's coming with specialty coffee people focused on creating a new experience in coffee," says Pacific Bag c.e.o. Mark Howley. "They are using pack- aging as one of the mediums to convey that message." This emerging approach in the coffee packaging sector will have an impact on design, structure and function. Color and style Looking strictly at color and style, packagers will lean more heavily toward earth tones. Printing will be matte, rather than glossy and the overall effect will be minimalist. "What we're seeing in the marketplace," says Innovia Films market developer Neil Banerjee, "is a desire for more of an artisan, natural look and feel." Coffee producers want packaging to reflect their brand image. Flair Flexible Packaging is a company that is in the thick of this movement. Flair offers a wide variety of custom printing for coffee packaging as well as private label- ing. Their program allows smaller companies to create bags with big design and small minimums. Toward a Simpler Coffee Packaging Future Simple and stylish vented block bottom bags. Caffe Umbria Custom Bag 2012 H By Katrina Ávila Munichiello

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