Issue link: http://read.dmtmag.com/i/491356
STiR tea & coffee industry international 13 NEWS in business development, marketing, and strategic partner- ships. Most recently she oversaw the delivery of producer capacity building programs to more than one million Fairtrade producers in 63 countries. Sánchez worked at USAID for more than a decade and has managed sizable projects that involved extensive plan- ning, team building, collaboration, and complex portfolio management. He has more than 15 years of experience in sustainable development and agriculture. Learn more: www.cofffeeinstitute.org GMCR Now Keurig Green Mountain Waterbury, Vt. — Green Mountain Cof- fee Roasters changed its name to Keurig Green Mountain at the company's March shareholder's meeting. "Our new name better reflects who we are as a Com- pany today and captures our aspirations for the future," said president and ceo Brian Kelley. "The name Keurig Green Mountain brings together our two strongest brands, Keurig and Green Mountain Coffee, into one single and powerful corporate identity that symbolizes the strength of our busi- ness and the unity of our team, while also recognizing our strong heritage," said Kelley. The Company's Canadian subsidiary, formerly GMCR Canada Holding, Inc., also becomes Keurig Canada Inc. The Company's consumer facing brands, including Keurig® and Green Mountain Coffee® among others, will not change. Kelley introduced a new logo and website URL with the change. The new visual identity, like the new name, draws from elements of the company's former corporate visual identity and its Keurig® brand identity, according to a company release. The company will continue to trade under the GMCR symbol. Learn more at: www.KeurigGreenMountain.com TOMS Roasting Co. AUSTIN, TEX. — Blake Mycoskie, founder of Tom's Shoes, in March introduced TOMS Roasting Co. a benevo- lent brand that will include retail bars, a deal with Whole Foods for packaged coffee and an online subscription service. Mycoskie made his line of shoes famous by donating a pair for every pair purchased. In a similar model, every- one who purchases a bag of TOMS Roasting Co. coffee will finance a week's worth of clean water for those in coffeelands in need. The group Water for People operates in Honduras, Rwanda, Guatemala, Malawi and Peru. The organization estimates 1.8 billion people are living without access to safe drinking water. "We are thrilled to be TOMS Roasting Co.'s inaugural Giving Partner," said Water For People ceo Ned Breslin. "Together, Water For People and TOMS can empower communities to build and sustain safe water systems with- out relying on indefinite international aid." "At TOMS it is our mission to use business to improve lives. We know that each purchase of TOMS Roasting