STiR coffee and tea magazine

Volume 4, Number 1

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8 STiR tea & coffee industry international * The "i" in STiR's cover logo is the Flavourtech Spinning Cone Column which is used as an aroma recovery or flavor managment device in soluble coffee production (see ad on pg. 15) Coffee Production Off to a Good Start in Colombia Colombia reported a seven-year high for coffee production in January and Brazil reported record green coffee exports for 2014. The Colombian Coffee Growers Federation (FNC) reported an 8% increase to 1.1 million bags in January, the highest tally since 2004-05. The FNC estimated yield per hectare at 15.4 bags. The monthly harvest brought $218.5 million. Colombia recently increased its domestic price to farmers by 79% to $321.5 for 125 kilos ($1.12 per pound) for dry parchment coffee. CONAB's first 2015 crop estimate for Brazil is between 44.1 and 46.6 million 60-kilo bags of robusta and arabica. The arabica estimate is 32.3 to 33.6 million bags. Production may fall in 2015 due to cold temperatures during the flowering period and lingering damage from last year's drought, according to CONAB. Brazil exported a record $6 billion of coffee last year, up 31.84% compared to 2013. Volume was 33.1 million bags in 2014. Coffee prices are again climbing on scarcity as Vietnam's crop declined. India's coffee exports fell 27% in January. March ICE contracts were trading around $1.60 per pound. JM Smucker Executive Changeup The J.M. Smucker Company named Steven Oakland president, coffee and foodservice as part of a series of key executive promotions. Oakland most recently held the position of president, international, foodservice, and natural foods. He has been with the company for 32 years Mark T. Smucker, formerly the president of U.S. retail coffee, was named president of consumer and natural foods. Smucker has 17 years of experience with the company. Vincent C. Byrd was promoted to vice chairman, a newly created position. Byrd and David West will lead the integration of recently acquired Big Heart Pet Brands. West was named president of Big Heart. "The executive promotions announced today, along with the talented teams that support them, continue to provide family leadership and broad manage- ment continuity, while also adding new talent to our leadership team," said Richard Smucker, c.e.o. "This leadership team has a proven track record of growing brands and businesses and continues our history of strong succession to ensure our company's long-term growth," he said. Nespresso to Launch Chain of Coffee Shops Nespresso and Austria's Do & Co., a premium foodservice operator, have formed a 50:50 joint venture to open coffee shops in Vienna and London. "The Nespresso Cafe will provide a new premium coffee shop experience combined with an innovative retail solution to purchase the brand's coffee capsules," according to Nespresso. The pilot store in Vienna opens in March. Starbucks Headquarters Layoffs Starbucks is undergoing a restructuring that entails layoffs of roughly 10% of the corporate workforce of 3,500. Divisions including Evolution Fresh are reportedly being shifted to the back burner. A team assigned to develop new retail strategies and to manage international franchise expansion of Teavana was eliminated. These are the first corporate layoffs since 2009. The staff reductions are designed to refocus resources. The company reported a record $4.8 billion in revenue with profits of $983.1 million for the quarter, up 80% compared to the previous year. No employee layoffs were reported at the store level, according to Starbucks which confirmed the layoffs in late January. The company now operates 21,878 locations worldwide and announced ambitious plans to generate $30 billion in sales in the next five years. Steven Oakland Incorporating NEWS Advertising Representation: The Americas / Northern Europe Emerson Leonard (United States) Tel/Mobile: +1 917 680 1050 United Kingdom/Southeast Asia Chris Michaelides (Hong Kong) Tel +66 22 55 66 25 Mobile +66 869 896 540 Spain / Italy Jonathan Wesley Bell (France) Tel: +33 563 414790 Asia/All areas not listed above Glenn Anthony John (Thailand) Tel +66 22 55 66 25 Mobile +66 818 299 409 Printing/Distribution October Inter Co., Ltd. Bangkok, Thailand Tel +66 22 55 66 25 Fax +66 26 55 22 11

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