STiR coffee and tea magazine

Volume 4, Number 2

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26 STiR tea & coffee industry international / Issue 2, 2015 (April/May) Photo credit line: Mike Beaumont, courtesy of Experience Columbus United Kingdom Kraft paper with film barrier Lincoln & York Ltd., based near Brigg, North Lincolnshire in England, is now offering a new packaging option to its private label customers. The kraft film looks like paper on the outside but has aluminum on the inside. Available in a range of sizes, clients may also choose to have labels printed or added while whole bean or ground coffee gets processed and packaged at the U.K. facility. James Sweeting, director at Lincoln & York said, "We saw a huge increase in demand for kraft products in 2014 as many customers opted in favor of more [premium-style] packaging. Whilst the traditional pre-made kraft valve bags and pouches will continue to be one of our most popular packaging options, this new kraft film is a great machine-made alternative." Lincoln & York, recognized as one of the fastest growing businesses in the U.K., celebrated its 20th year in 2014. Learn more: www.lincolnandyork.com/ United States Coffee Trail in Ohio Capitol Experience Columbus, a destination marketing organization based in Columbus, Ohio, announced the creation of a Coffee Trail on National Coffee Day last September. This tourist's tool aims to capitalize on two trends: the recent wave of craft coffee roasters and retailers taking root in the state's capitol city and the tendency for visitors to use maps or tours to explore via culinary experiences. The Columbus Coffee Trail currently includes eight businesses: Café Brioso owned by Jeff Davis who roasts the coffee served there; Impero Coffee Roasters, a family-run shop in the Short North arts and entertainment district; Mission Coffee Co., now expanding to its second location; Stauf's Coffee Roasters, a craft coffee pioneer that opened in 1988; Cup o' Joe, often selected as the city's best coffee house by locals; One Line Coffee, run by a father and son team who trade directly with farmers; The Roosevelt Coffee- house, which was not yet open at press time; and Boston Stoker, the Columbus location of a Dayton, Ohio area coffee house chain. Learn more: www. cbuscoffee.com/ marketing manager for GE Appliances. "In fact, two-thirds said they'd be interested in a single-serve hot beverage dispenser," he said. "This inspired GE and Keurig to pursue the development of the industry-first, built-in, single-serve brewing system," said Goldstein The Café French door refrigerator is estimated to cost more than $3,000 when it becomes available in retail outlets the third quarter of 2015. Learn more: www.geappliances.com/ Americans Prefer Big Brands The Harris Poll surveyed more than 2,200 adults in the U.S. online in November of 2014 to find out whether they prefer private label or name brand products for a wide variety of household products. Results of the English language poll were weighted to reflect the American population according to demographic characteristics such as age, sex, region, and household income among others. Fifty five percent of Americans who took the survey said they bought name brand coffee while 21% reported buying private label or something else. (The remainder did not buy coffee.) When it comes to age, older indi- viduals (baby boomers and matures) were more likely to buy name-brand coffee than millennials. Learn more: www.harrisinteractive. com/NewsRoom/HarrisPolls.aspx Starbucks Subscription Service Now that Starbucks has opened its first Starbucks Reserve Roastery and Tasting Room in Seattle, the company wanted a way to offer the microlot coffees roasted there to its customer base throughout the U.S. The recently launched Star- bucks Reserve Roastery subscriptions lets subscribers choose from open-end- ed monthly shipments or 3, 6, or 12-month options. Individuals who sign up for this service gain access to rare coffees available for limited time. Subscrib- ers receive coffee, packaged and shipped within 48 hours of roasting, very soon after. The company is planning to build its next Reserve Roastery in Asia. If the development moves ahead as planned, it will be announced and open in 2016. Learn more: Starbucks.com/ Roastery-Subscription Brew Coffee From Your Fridge? General Electric is bringing a refrigerator to market with a built-in Keurig K-Cup brewing system. The GE Café French door refrigerator takes advantage of having a hot water dispenser in the door to brew single cups of coffee (or tea). "Over the last couple years, GE surveyed Café French door refrigerator consumers who have the hot water feature; they asked us, 'When can we have a refrigerator that dispenses coffee or tea?' said Dan Goldstein, refrigeration

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