Picture:
J.
C.
F.
Ellerbrock
(By the way, the year Albert Einstein was born.)
Start-up
mentality
since 1879.
1879 was a good year for innovation. It was the year a man called
Albert Einstein was born, who changed the world of science. It was
also the year that two gentlemen named Hälssen and Lyon launched
a company that still influences global tea consumption habits today.
Not long after, their partner – and later sole owner – J. C. F. Ellerbrock
intensified this start-up mentality and went on to have the same
effect on the global market as a spoon stirring tea in a teacup. New
streams and new possibilities sprang to life – both then and today –
giving rise to a dynamic as fascinating as 'The Tea Leaf Paradox'.
Which, by the way, was discovered by Albert Einstein.
T h e w o r l d o f tea un d e r o n e r o o f
www.haelssen-lyon.com