2 RANDALL-REILLY
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CONSTRUCTION
As a marketer, you are tasked with raising brand
awareness, producing compelling content and capturing
leads for your sales team.
HOW CAN YOU KEEP UP?
By leveraging the conversion lifecycle, you can build dynamic campaigns, aligning perfectly to your
sales and marketing goals. When you use data, media, and marketing, you don't just keep up . . .
you dominate.
Build your marketing with the conversion lifecycle.
The Prospect's
Journey
Awareness
Engagement
Raised Hand
Who is your
ideal prospect?
Prospects become
aware of your brand.
Prospects directly
engage with you.
Prospects "raise their
hands" to learn more.
Decision = Qualified Lead
