800-633-5953 | R A N DA L L R E I L LY.CO M
VIDEO SETUP GUIDE
Branding
Does the company have promotional materials that
these videos should mimic?
Provide any print/video materials created for the company that are
currently in use or relevant to the project or future videos. Having
these assets available will help us keep your brand identity consistent.
Media Assets
Hi Res (Vector) Logo
Brand fonts
Brand colors
Company Photography/Video: the more you can supply, the better.
Voiceovers
Provide a full script for the voice over:
Can the information in the script change?
(e.g pay, bonuses, other incentives, dates, etc.)
What best describes the right voice to convey your message?
(What accent, age, gender, etc.)
What tone best suits the voice over?
(Is it a fast- paced sale? Does the tone of the voice over need to be
Calm/trusting, Wise/knowledgeable, etc.)
Do you already have a voice over available?
If so, the following formats would be acceptable: WAV, WMA, MP3,
MPEG or AAC.
Music
What type of music would work best for your video?
Through experience, we've learned what works with all other
variables in the video. During the process, we will send you samples
of the music, giving you an opportunity to confirm that it is what
you're looking for.
YOUTUBE MARKETING
The 30 Second
Spot Word
Count Guideline
65
words
=
lots of
inflection,
sincere read
78
words
=
typical,
straight read
90
words
= fast read
100
words
=
hard sell,
maximum
speed read
The 60 Second
Spot Word
Count Guideline
130
words
=
lots of
inflection,
sincere read
155
words
=
typical,
straight read
180
words
= fast read
200
words
=
hard sell,
maximum
speed read
