2 R A N DA L L - R E I L LY | R A N DA L L R E I L LY.CO M/CO N S T R U C T I O N
THE CLIENT: MORTY'S MOWERS
*
* This case study is based on an actual client. The client's name has been changed to Morty's Mowers.
This is a fictional name, and in no way is intended to represent any business named such.
What were they trying to accomplish?
• More leads generated
• More conversions gained by improving and
expanding on their lead generation techniques
• An increase in brand awareness
Who were they trying to reach?
• Landscapers
• Lawn care businesses
• Home owners
• Schools/Government/Non profit organizations
The Client: A family owned mower and lawn
implement manufacturer with almost 60 years
of experience in the mower industry.
Through ongoing research, new product testing and continuous
improvements, Morty's Mowers has become a household name in
mower quality, performance, and equipment lifespan. While mowers
are their primary product, they also manufacture V plows, dozer
blades, snow-throwers, and the list goes on. Their products are sold
through a wide range of independent dealers.
