PowerSports Business

Powersports Business - May 25, 2015

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www.PowersportsBusiness.com FINANCIAL Powersports Business • May 25, 2015 • 9 CUSTOMER: All of it. FINANCE: That is exactly what most people believe. I believed that until I had a total loss. The insurance company is only responsible for the value of the bike, not the amount you owe on your loan. You are responsible for the difference to get the loan paid off — plus your deductible. That could easily be $1,500 or more. With GAP cover- age, you don't have to worry about it. The insurance company pays its part, and the GAP coverage pays the remainder owed, including your deductible. The takeaway here is that many customers misunderstand what their insurance company will pay in the event of a total loss. Full-cov- erage insurance does not fully cover the loan. If we can get the customer to understand this, then they see the value and want what you are offering. One other point that you can make when it comes to GAP protection — the cost of GAP protection is usually around the same price as their deductible. All they are doing is including their deductible in their bike pay- ment, so that if anything bad happens, then they are taken care of. Whether you fall on the side of word tracks being good or bad, hopefully you have a new way of thinking about word tracks and what you can learn from them. Happy selling! PSB Steve Dodds II is a moderator, trainer and consultant for Gart Sutton and Associates with a focus on sales and finance departments. Con- tact him at info@gartsutton.com. POWERSPORTS BUSINESS STOCKS Stock Price Price Percent 52-Week Company Ticker 5/1/15 4/10/15 Change High Low Arctic Cat, Inc. ACAT $35.46 $35.76 -0.8% $42.35 $26.00 ARI Network Services, Inc. ARIS $3.20 $3.35 -4.5% $4.45 $2.35 Assurant, Inc. AIZ $61.92 $61.79 0.2% $69.94 $59.73 Brunswick Corp. BC $50.72 $52.26 -2.9% $56.63 $38.17 CDK Global CDK $48.51 $47.70 1.7% $49.80 $25.00 General Electric Co. GE $27.31 $28.51 -4.2% $28.68 $23.41 Harley-Davidson, Inc. HOG $56.59 $62.51 -9.5% $74.05 $54.22 Honda Motor Corp. ADR HMC $34.22 $34.66 -1.3% $36.44 $28.61 Polaris Industries, Inc. PII $139.51 $143.54 -2.8% $159.33 $124.73 TCF Financial Corporation TCB $15.54 $15.74 -1.3% $16.95 $13.78 Stock Price Price Percent 52-Week Company Ticker 5/1/15 4/10/15 Change High Low ArvinMeritor ARM $13.22 $12.42 6.4% $15.65 $9.46 Bridgestone Corp. ADR BRDCY $20.84 $20.94 -0.5% $21.61 $15.60 Carlisle Companies CSL $97.49 $93.31 4.5% $100.83 $74.69 Cooper Tire & Rubber CTB $36.91 $42.17 -12.5% $43.94 $26.38 Dover Corporation DOV $75.31 $69.40 8.5% $91.84 $67.13 Intl. Speedway Corp. Cl. A ISCA $36.68 $36.19 1.4% $37.71 $28.09 Deere & Company DE $91.39 $89.07 2.6% $94.89 $78.88 Marine Max, Inc. HZO $21.81 $23.50 -7.2% $28.69 $14.48 Spy Inc. XSPY $0.75 $0.75 0.0% $2.25 $0.50 Speedway Motorsports, Inc. TRK $22.46 $24.75 -9.3% $25.66 $16.45 Universal Technical Institute UTI $9.40 $10.21 -7.9% $12.88 $8.15 POWERSPORTS BUSINESS INDEX COMPONENTS INTERNATIONAL STOCKS OF INTEREST Source: Wells Fargo Securities LLC Stock Price Price Percent 52-Week Company Ticker 5/1/15 4/10/15 Change High Low BMW AG BMW-ETR 106.10 € 117.35 € -9.6% 123.75 € 74.74 € BRP, Inc. DOO-TSE $27.15 $24.90 9.0% $30.15 $21.02 Kawasaki Heavy Industries 7012-TKS 615 ¥ 614 ¥ 0.2% 647 ¥ 351 ¥ KTM Powersports AG KTM-WBO 124.00 € 131.50 € -5.7% 141.00 € 79.00 € Michelin ML-PAR 99.67 € 96.12 € 3.7% 103.40 € 65.10 € NGK Sparkplug 5334-TKS 3380 ¥ 3180 ¥ 6.3% 3870 ¥ 2275 ¥ Suzuki Motor 7269-TKS 3867 ¥ 3667 ¥ 5.5% 4100 ¥ 2526 ¥ Yamaha Motor 7272-TKS 2822 ¥ 3000 ¥ -5.9% 3145 ¥ 1506 ¥ Yokohama Rubber 5101-TKS 1279 ¥ 1274 ¥ 0.4% 1344 ¥ 849 ¥ DOMESTIC STOCKS OF INTEREST FOREIGN CURRENCY EXCHANGE 5/1/15 1 Month Ago 6 Months Ago Year Ago Annual Price Price %Change Price %Change Price %Change High Low Australian Dollar 1.28 1.31 2.8% 1.14 -10.9% 1.08 -15.5% 1.05 1.32 British Pound 0.66 0.67 2.5% 0.63 -5.1% 0.59 -10.2% 0.58 0.68 Canadian Dollar 1.22 1.26 3.9% 1.13 -7.3% 1.10 -9.8% 1.06 1.28 Euro 0.89 0.93 4.3% 0.80 -10.4% 0.72 -19.1% 0.72 0.95 Indian Rupee 63.52 62.58 -1.5% 61.40 -3.3% 60.31 -5.0% 58.36 63.70 Indonesian Rupiah 12,963 13,042 0.6% 12,085 -6.8% 11,562 -10.8% 11,413 13,242 Japanese Yen 120.11 119.63 -0.4% 112.10 -6.7% 102.27 -14.9% 101.17 121.50 Malaysian Ringget 3.56 3.70 3.9% 3.29 -7.6% 3.27 -8.3% 3.15 3.73 Phillipine Peso 44.53 44.58 0.1% 44.88 0.8% 44.58 0.1% 43.21 45.09 Singapore Dollar 1.33 1.36 2.7% 1.29 -3.2% 1.25 -5.7% 1.24 1.39 South Korean Won 1,072.00 1,102.45 2.8% 1,068.73 -0.3% 1,033.30 -3.6% 1,008.35 1,131.60 Taiwan Dollar 30.63 31.30 2.2% 30.42 -0.7% 30.20 -1.4% 29.86 31.99 Thailand Bhat 32.96 32.52 -1.3% 32.57 -1.2% 32.36 -1.8% 31.78 33.08 Note: A positive percent change reflects a weakening of the U.S. dollar and a strengthening of the foreign currency. Source: Wells Fargo Securities LLC DODDS CONTINUED FROM PAGE 8

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