3 RANDALL-REILLY
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CONSTRUCTION
IS SOCIAL MEDIA RELEVANT FOR
B2B MARKETERS?
SOCIAL TARGETING
Construction is increasingly becoming a social community. 58% of contractors report using some
form of social media. The following excerpt was taken from the Equipment World Connectivity
Report. The information was gathered from heavy construction contractors.
Social Media Use:
Which Sites are Most Visited:
41.8%
58.2%
Yes
No
Yes 78.6%
No 21.4%
UP TO 34 YEARS OLD
Yes 43.1%
No 56.9%
35 TO 54 YEARS OLD
Yes 36.8%
No 63.2%
55 YEARS OR OLDER
Facebook 88.1%
YouTube 57.8%
LinkedIn 36.7%
Twitter 17.4%
Other 0.9%
0%
20%
40%
60%
80%
100%
