Water Well Journal

June 2015

Water Well Journal

Issue link: http://read.dmtmag.com/i/515025

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Page 42 of 107

generally recognize you have dedicated yourself to basically learning your craft and followed this by years and years of applying that knowledge to increase your overall skills. I find customers like to hear old war stories, especially those with reference to their circumstances. Above all, the client likes the comfort in knowing you are still in business for a reason. Use your accumulated experience when you can and apply it in your pricing structure and sales techniques. Sell yourself! In a nutshell, this is it. Sell yourself to your customer whether you're talking with an established client or a potential new customer. By selling yourself I mean using your talents in your professional realm combined with your pleasing but profes- sional personality and integrity, and then mixing in your years of experience. Convince yourself customers aren't al- ways looking for the cheapest price for your product and services. They are usu- ally trying to find the company they be- lieve will still be around next year, who honors its commitments in the form of written warranties and guarantees, and who uses consistent and honest tactics when it comes to dealing with people. After all, isn't that what we all want? Until next month, work safe and smart. Twitter @WaterWellJournl WWJ June 2015 41 WWJ Ed Butts, PE, CPI, is the chief engineer at 4B Engineering & Consulting, Salem, Oregon. He has more than 35 years experience in the water well business, specializing in engineer- ing and business management. He can be reached at epbpe@juno.com. Correction Ed Butts is the author of the Water Works column in Water Well Journal as well as Engineering Your Business. His most recent Water Works column, "Engineering of Water Systems" in the May 2015 issue had an error. In Table 1 on page 64, the T&C column stated it was reflecting inches. However, the values reflected are weight per foot and should have stated "lbs/ft" in the heading. WWJ regrets the error. EASY e l ter a w r fo ng ri to ni mo evel EV VERY n o ti ca i ppl a Non contact s d n o c e s n i s l e v g n ti s te w o fl d n g n i g g o l s r to a c i d n i l e v le a a e sa w w • m e r e m ti l a e R 6 9 7 -3 3 0 -8 8 8 -8 1 C N , h g u ro o sb l l i H m co fic. i t n e sci o n e s@ e l a m o c . c fi ti n e i c s o n e . w w g n i r to i n o m te o m CALL AIR PUMP WATER SOLUTIONS INC. 1-877-423-7629 OR VISIT AIR-PUMP.COM How can you take care of iron and sulfur problems and remain competitive? It's a breeze! The Breeze Aeration System is a superior alternative to expensive packaged systems. Air volume and pump activation is controlled with a simple digital timer, significantly reducing cost and improving performance. All components available to customize & simplify your install. The Breeze — Aeration Made Simpler! • No Pressure Switch Wiring • No Flow Switch • No Over or Under-Aerating • No Leaky Vents • Outstanding Value Installation is a Breeze! Reliable Performance! for sulfur and iron problems e Bree TM

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