3 RANDALL-REILLY
|
RANDALLREILLY.COM
WHAT IS THE CONVERSION LIFECYCLE?
The conversion lifecycle describes how you identify, reach, and
retain customers. Marketers now have tools that enable you to
follow your leads all the way to conversion.
BUT WHAT DOES IT MEAN TO FOLLOW YOUR
CUSTOMERS ALL THE WAY TO CONVERSION?
There are many new online marketing tools, and finding where they all fit
can be challenging. Do the traditional forms of media still hold value for the
modern marketer, and if so, how much?
Let's start by examining the conversion lifecycle.
The Prospect's
Journey
Awareness
Engagement
Raised Hand
Who is your
ideal prospect?
Prospects become
aware of your brand.
Prospects directly
engage with you.
Prospects "raise their
hands" to learn more.
Decision = Qualified Lead
