RANDALL-REILLY
|
RANDALLREILLY.COM 16
THE CONVERSION LIFECYCLE
THE CUSTOMER'S JOURNEY:
From Introduction to Customer
What does this look like for the landscaper? His first
exposure would be your ad in TLC. Since he will be in
the market for some new equipment soon, the ad perks
his interest, causing him to engage on social media or
perhaps search for you via Google. On your Facebook
page, he clicks on the link to your infographic and sees
your white paper.
Being in the market for a new skid steer, he downloads
the white paper so he can research them. He receives an
email from you inviting him to come test drive your new
skid steer at your coming event.
As he goes online leading up to the event, he sees
banners promoting your event that keep it top-of-mind.
He decides to attend, test drive your skid steer, and likes
the way it handles. He starts the buying process.
Randall-Reilly's
Unique Ability:
Rather than trying
to find different
vendors and
brands to execute
your marketing
campaigns, you can
take advantage of
our unique abilities
to handle all aspects.
We can provide
you expert analysis,
unparalleled data
and insights,
powerful brands to
connect with, and
strategic marketing
services.
