CONTENTS:
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S.
Pat. & T.M. Off.) is published monthly by EPG Media and Specialty Information
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Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2015, OUTDOOR
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4 JUNE 2015 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com
JUNE 2015 | Volume 58 | Number 6
16 Ethanol-blended fuel remains
key issue for the OPE industry
Kris Kiser, president and CEO of the Outdoor Power
Equipment Institute (OPEI), brings you up to speed on
the latest legislative activity and OPEI's educational
initiatives when it comes to ethanol-blended fuel.
20 Hazard-proofing your business
Jeff Sheets, founder and owner of OPE Consulting Services,
lets you know four things you should do now to protect your
dealership from potential disasters.
22 Lead generation for the next generation
Colleen Malloy, ARI's director of marketing, gives you
advice on how to leverage your online presence to generate
in-store traffic and sales.
6 Upfront
8 Anonymous Distributor
10 Industry News
32 Marketplace
33 Key Distributors
34 Advertisers' Index
24 Equipment Focus:
Portable Generators
& Pressure Washers
28 Equipment Focus:
Ethanol-free Fuel
& Additives
30 Product News
FEATURES
DEPARTMENTS
PRODUCTS
20
Main cover image ©istockphoto/travismanley. Gas can warning label image provided
by the Outdoor Power Equipment Institute (OPEI).
20
16
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