C_Performance Marketing Overview

2015 CE PM Overview

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2 RANDALL-REILLY | RANDALLREILLY.COM/CONSTRUCTION Should I be using digital advertising? With the rise in digital media along with the ever growing accessibility to the internet, digital advertising has become one of the fastest, most effective and inexpensive ways to reach consumers. More and more companies worldwide are using it as a key means of expanding their audiences. REVENUE IN BILLIONS YEAR Digital advertising revenue report over the last few years: PERFORMANCE MARKETING OVERVIEW 2005 $12.6 2006 $16.9 2007 $21.2 2008 $23.4 2009 $22.7 2010 $26 2011 $31.7 2012 $36.5 2013 $42.8 Year Revenue in Billions

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