STiR coffee and tea magazine

Volume 4, Number 3

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STiR tea & coffee industry international 13 NEWS Global Tea & Coffee Expo SHANGHAI, China Global Tea & Coffee Expo 2015 is the largest, most professional and authorita- tive, and now the most international tea industry exhibition in China. The September 19-22 event at the National Exhibition and Convention Center in Shanghai is sponsored by the China Tea Marketing Association and the Shanghai Coffee Association with approval of China's Ministry of Commerce, and the China Council for the Promotion of International Trade. Global Tea & Coffee Expo features 2,000 booths on 325,000 square feet of show floor representing fine teas and coffees and relevant products. Also exhibiting are suppliers along the entire length of the tea and coffee industry in both China and foreign countries. This professional exhibition platform can help companies and merchants expand influence, build good brand image, gain trade, and cooperation opportunities. China President Xi Jinping proposed an economic belt along the Silk Road and a maritime route connecting 65 countries. His "One Belt and One Road" initiative calls on the country to promote the sound development of China's tea industry by building up an extensive platform for international exchange and cooperation. Global Tea & Coffee Expo intends to build a pure B2B show for large tea and coffee companies and their suppliers. "It can help tea and coffee companies step on the real branding path," according to organizers. The event is organized by Five Continents Union International Convention and Exhibition Co. (Beijing) in association with STiR Tea & Coffee magazine. For more information for those outside China and Korea contact: Eastern Hemisphere Glenn Anthony John, +66 818 299 409 Email: Western Hemisphere Emerson Leonard, +1 917 680-1050 Email: Heifer Receives Starbucks Grant Heifer International received $750,000 from the Starbucks Foundation to help fund the Mbozi Farmer Livelihood Improvement Project in Tanzania, which will help improve livelihoods and quality of life for smallholder coffee growing communities in the East African country. As much as 90 percent of the population in the Mbozi District is engaged in coffee farming. The project is part of Starbuck's East Africa Dairy Development Project to assist at least 5,000 smallholder coffee farmers and their families. Heifer and Starbucks have collaborated in the past. In 2009, after Starbucks c.e.o. Howard Schultz visited smallholder coffee farmers in Rwanda, he heard the heartfelt requests from farmers that, if they had cows, they would have milk, better nutrition, and income for their families. Starbucks employees rallied to provide the cows these farmers wanted so desperately. "Adding dairy farming will ensure coffee farmers have a steady flow of income to reinvest into their coffee farms," said Heifer's president and chief executive Pierre Ferrari. "By introducing higher and steadier income levels from dairy, coffee farmers will actually have increased capital to invest in physical inputs and new technology to increase coffee production." National Convention Center, Shanghai. Tanzanian coffee grower

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