STiR coffee and tea magazine

Volume 4, Number 3

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8 STiR tea & coffee industry international / Issue 3, 2015 (June/July) Incorporating Advertising Representation: Global Glenn Anthony John (Thailand) Tel +66 22 55 66 25 Mobile +66 818 299 409 The Americas / Northern Europe Emerson Leonard (United States) Tel/Mobile: +1 917 680 1050 Southeast Asia Chris Michaelides (Hong Kong) Tel +66 22 55 66 25 Mobile +66 869 896 540 Spain / Italy Jonathan Wesley Bell (France) Tel: +33 563 414790 Printing/Distribution October Inter Co., Ltd. Bangkok, Thailand Tel +66 22 55 66 25 Fax +66 26 55 22 11 Up Front * The "i" in this issue is a Kaihua Dragon tea. On the cover: Tim Wendelboe pulls a shot at his café and roastery in Oslo, Norway. SCAA's annual conference and expo recognized as one of the 50 fastest growing US tradeshows for the second year in a row SCAA's block party in Seattle The Colombian Coffee Growers Federation (FNC) will elect a new c.e.o. to replace Luis G. Muñoz who first took the job in 2009 The 2015 exposition is over now. As it has for more than a quarter of a century, the Specialty Coffee Association of America (SCAA) drew an international audience to the host city with 30% from outside the United States. For the second year in a row, the show returned to the city in which it first broke attendance records. Preliminary numbers on attendance for 2015 indicate that it now attracts nearly 7 times what it did when it hosted it 3rd exposition in Seattle 25 years ago. (Then, there were more than 1,800 in attendance; according to an official spokesperson, this year there were more than 12,000.) Founded in 1982, SCAA is now the largest coffee trade association in the world with 3,000 company members. That the SCAA has maintained growth in attendance of its annual confer- ence once again landed it on the list of Fastest 50 as ranked by Trade Show Executive magazine. "SCAA is extremely pleased to have our 2014 annual exposition included in TSE's Fastest 50 a second year in a row. We, along with a large group of our members and volunteers, put a huge amount of effort behind keeping the show fresh and relevant each year, so it's very gratifying to be recognized by the industry," said Cindy Cohn, SCAA's show director. Winners in 10 Best New Product categories were named during the event: Torani's ginger lemongrass syrup was the best specialty beverage; Poursteady won the commercial coffee or tea preparation category; and La Marzocco's Linea Mini won the electrical coffee preparation category. Theo Peanut Butter Cups won the food category and Oxo won for coffee accessories. Torani's Puree Blends won for best packaging and David Rio won for its Tea Frost Frappe. Mother Parkers EcoCup capsules won the sustainable category and Tastify won the open class. The 2016 show will be held Apr. 14-17 in Atlanta, followed by a return to Seattle in 2017 and 2018. Designated c.e.o. Luis F. Acero will be responsible for all FNC matters until a new c.e.o. is elected by the Colombian Coffee Growers Congress, which is composed of 90 individuals Luis G. Munoz of finance, agriculture, foreign trade and the head of the national planning department. Muñoz was praised for achievements that include a 50% increase in average yield per hectare despite a devastating attack by coffee leaf rust. The country replaced 3.3 billion coffee trees and 200,000 farms adopted sustainable and climate smart growing strategies during his tenure. Buenacafé produced 49,000 tons of freeze dried coffee sold in 60 con- tries as part of the value-added initiative led by Muñoz. FNC also built 314 Juan Valdez coffee shops in 15 countries earning $20 million in royalties and profits. Muñoz was elected c.e.o. in August 2009. Learn more: www. elected by a vote of coffee growers from all Colombian growing regions. The by-laws call for the submission of three candidates previously agreed upon by the National Coffee Growers Com- mittee, a body of 15 delegates from all the FNC´s departmental coffee grower committees and the Colombian govern- ment delegation, made up of the minister

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