PowerSports Business

PowerSports Business - June 15, 2015

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4 • June 15, 2015 • Powersports Business NEWS www.PowersportsBusiness.com www.powersportsbusiness.com Editorial and Sales: 763.383.4400 Subscriber Service: 847.763.9565 EDITOR IN CHIEF: Dave McMahon 763/383-4411 (dmcmahon@powersportsbusiness.com) MANAGING EDITOR: Liz Keener 763/383-4413 (lkeener@powersportsbusiness.com) ASSISTANT EDITOR: Kate Swanson 763/383-4412 (kswanson@powersportsbusiness.com) DIGITAL SOLUTIONS MANAGER: Christopher Gerber DIGITAL MARKETING COORDINATOR: Shauna Spencer MANAGING ART DIRECTOR: Dodi Vessels ASSOCIATE ART DIRECTOR: Andrea Schneider PRODUCTION MANAGER: Angela Schmieg PRODUCTION DIRECTOR: Cherri Perschmann NATIONAL SALES DIRECTOR Allison Gruhn 763/383-4467 (agruhn@powersportsbusiness.com) NATIONAL ACCOUNT MANAGER Mark Rosacker 763/383-4433 (mrosacker@snowgoer.com) NATIONAL ACCOUNT MANAGER David J. Voll 763/383-4421 (dvoll@ridermagazine.com) NATIONAL SALES REPRESENTATIVE Michael Kula 949/466-7833 (mkula@ridermagazine.com) CEO: Marion Minor SR. VICE PRESIDENT/FINANCE & OPERATIONS: Gerald Winkel SR. VICE PRESIDENT/MARKET DEVELOPMENT: Joanne Juda-Prainito VICE PRESIDENT/POWERSPORTS, MARINE, BEVERAGE: Amy Collins AUDIENCE DEVELOPMENT MANAGER: Tim Morgan SENIOR SALES ADMINISTRATOR: Bernadette Wohlman CONTRIBUTORS: COLUMNISTS: Steve Dodds, Sam Dantzler, Neil Pascale DEALER ADVISORY BOARD: Hooksett Kawasaki-Polaris, Jim Whalley; Hacker's Yamaha & Honda, Rick Hacker; Honda/Polaris of Lubbock, Morris Baker; All Action Water Sports, Ray Leps POWERSPORTS BUSINESS (ISSN #1522-7944) is published 15 times per year – monthly except twice in May and December, the Market Data Book in September – by EPG Media & Specialty Information, 3300 Fernbrook Lane N #200, Plymouth, MN 55447. Periodicals postage paid at St. Paul, MN and additional mailing offices. SUBSCRIPTION INFORMATION: Free to qualified members of the motorcycle, all-terrain vehicle, snowmobile and personal watercraft industries. Annual subscription rate is $56 per year for U.S residents, $76 for Canadian residents and $96 for residents in other countries. All paid subscriptions must be paid in advance and in U.S. funds only. POSTMASTER: Send address changes to Powersports Business, P.O. Box 2123, Skokie, IL 60076-7823. CUSTOMER SERVICE: Visit www.PowersportsBusiness.com, email PowersportsBusiness@halldata.com, call (847) 763-9565, fax (847) 763-9569 or write to Powersports Business, PO Box 2123, Skokie, IL 60076-7823. CANADIAN RETURN ADDRESS: EPG Media & Specialty Information, 4960-2 Walker Road, Windsor, Ontario N9A 6J3. Publication Sales Agreement #40012332. EDITORIAL: All manuscripts, materials, photographs and artwork submitted are at mailer's risk and must include self-addressed envelope with sufficient postage for return. Send editorial materials to EPG Media & Specialty Information, 3300 Fernbrook Lane N, Suite 200, Minneapolis, MN 55447, 763/383-4400. No responsibility will be assumed for unsolicited materials. Powersports Business is a registered trademark of EPG Media & Specialty Information. Copyright 2015 by EPG Media & Specialty Information. All rights reserved. Reproduction in whole or part is prohibited unless expressly authorized by publisher. REPRINTS: For more information on e-prints or reprints from Powersports Business, contact Bernadette Wohlman, 763/383-4400 x2464. Printed in U.S.A. commitment to customer satisfaction, motor- cycle safety and the community is apparent in each of their six locations. Rocket Harley-Davidson is excited to announce its new general manager, Ryan Raleigh, effective this month. Raleigh has been an employee of Scott Fischer Enterprises (SFE) since 2009 and is the former general sales manager at Thunderbird Harley-David- son in Albuquerque, N.M. In his new role, Raleigh will be tasked with general oversight of the dealership, sales performance, customer service and other management responsibilities. Before Raleigh joined SFE, he worked with Hewlett-Packard and was responsible for building an inside sales team before quickly moving into the field district manager posi- tion, and ultimately overseeing more than $165 million in annual revenue, a 100 percent increase from when he first took the position. His experience continued within SFE, serv- ing in multiple leadership roles leading up to his promotion to general manger of Rocket Harley-Davidson. "We are happy to announce Ryan as the new general manager of Rocket Harley- Davidson," commented Glo Cuiffi, COO of Scott Fischer Enterprises. "His experience is a perfect fit for the position, and his customer service driven leadership will serve the dealer- ship and our customers well." Raleigh has owned close to 50 motorcycles, and logged more than 100,000 miles on the road. "My passion for riding and for the Harley-Davidson brand has truly taken me to a level I never thought possible," said Raleigh. "My goal is to create an exceptional customer service culture at Rocket Harley-Davidson, making it a premier destination for riders and non-riders throughout the Tennessee Valley. I am extremely excited for the opportunity." PARTS UNLIMITED WELCOMES NEW HIRES Parts Unlimited has announced the hiring of two new sales reps. Jeff "Bandit" Martin is the new sales rep for the Central West Region covering the Idaho area. Martin is a parts guy, manag- ing the parts and service departments for many great powersports dealerships, helping customers get the most out of their rides. Martin's experience extends well beyond the shop and onto the track with more than 40 years of riding experience, 18 of them spent racing motocross. In his free time, Martin enjoys being an outdoor enthusiast, from camping and fishing to the golf course, Mar- tin calls the great outdoors home. Parts Unlimited would like to welcome Tom Hodlick to the company as the sales rep for the South East region covering the western Florida coast. Tom is a competition machine, racing Honda dirt bikes of all sizes, Suzuki Adventure Motos, Yamaha PWC, classic mini bikes and other single-cylinder cycles. He has also been a course marshal for the Interna- tional Jet Sports Boating Association. His work experience is just as interesting as his racing career, fulfilling many duties within the sales and managerial departments at some of Georgia's best powersports dealerships. When he is not racing or helping others find the right parts for their machines, Tom likes to dabble in MX photography, go camping with his family and restore classic cars, especially old Volkswagens. SPEEDMOB ANNOUNCES 'NO DROP SHIP FEE' FOR MULTIPLE BRANDS On the heels of its newly enforced Grey Market Policy, SpeedMob. Inc. is proud to offer deal- ers another brand value enhancer: No Drop Ship Fee (NDSF) designated brands. As of May 6, SpeedMob designated more than 30 percent of its products as NDSF brands. This is being done in an effort to better support their dealer network and also to enhance dealer profits on the NDSF designated brands. Tim Calhoun, president of SpeedMob, states: "We have been very busy working on solutions to better support our dealer network. We have been able to negotiate some excep- tional new shipping contracts, and we have also lowered MSRP dramatically on many of our brands, all while maintaining or increasing dealer margins." Calhoun continues, "We were able to accomplish this by putting our brands under a microscope and examining every part of the distribution process — from purchasing to resell. In doing so, we were able to create some cost savings, but we also became highly aware that while some brands may have solid margins, they are not creating significant profit for dealers due to drop ship fees and shipping costs. For example, if a product or replace- ment part retails for $24 and it has a $3 to $4 shipping cost and a $7.50 drop ship fee, then it simply isn't viable for dealers to even try and sell this piece. Now, the same piece with a $2 freight cost and no drop ship fee becomes a very viable sale." Effective immediately, Dr. Atoms neck buffs, Nutcase helmets, Dion Device brake lever guards, LYNX Hooks interlocking tie- downs, POD battery bank jump-starters, OMNI-CRUISE mechanical cruise controls and Ariete goggles are the current NDSF des- ignated brands from SpeedMob. Calhoun concludes, "With the powersports market strongly reemerging from the decade- long downturn, we are doing all we can to enhance brand values and support our dealers through strong return on investment in Speed- Mob distributed products. I am really excited about this NDSF program and look to expand on it as we continue to add new brands." TUCKER ROCKY/BIKER'S CHOICE BEGINS DISTRIBUTING KFI PRODUCTS Tucker Rocky/Biker's Choice is excited to announce the expansion of its ATV/UTV port- folio with the addition of the complete KFI Products line, which delivers the high-quality winches, mounts, bumpers, hitches, plows and accessories that ATV/UTV enthusiasts crave at prices that won't break the bank. Popular accessories include the KFI Tiger- Tail Tow System — the toughest and quickest tangle-free, retractable tow system for ATVs and UTVs on the market. Made in the USA, it's superior to a tow strap and far faster compared to any electric winch. Customers shopping for winches can now choose between Steel Line models or the KFI Stealth Series with synthetic cable. Both lines feature mechanical and dynamic braking systems, all metal gearing and water-resistant seals making them usable under the worst of conditions. And gadget lovers will appreciate the full complement of optional accessories available for either line — including wireless remote control. The made-in-the-USA KFI Pro-Series Plow Systems transform ATVs/UTVs into hard- working equipment capable of removing snow from driveways and parking lots in winter or moving gravel and dirt for summer planting or clearing. Engineered to outperform and outlast the competition, these easy-to-install plow systems are manufactured with top-grade steel construction, metal shot blasted and powder coated for years of reliable service. Because one of the hallmarks of KFI Prod- ucts is providing precise fit with ease of instal- lation and use, Tucker Rocky/Biker's Choice dealers can order with confidence, knowing that their own customers will be thrilled with the product quality — and appreciative of the affordable pricing. KTM COLLABORATES WITH TROY LEE ON LIMITED EDITION POWERWEAR KTM North America, Inc. has announced its latest collaboration with Troy Lee Designs, Inc., an industry leader in design, gear and accessories, to launch the limited edition KTM/TLD Cosmic Camo MX Gear in the PowerWear lineup starting in June. "Aligning our race team with KTM has been a dream come true," said TLD founder, Troy Lee. "To partner up with KTM in pro- ducing these great new PowerWear pieces is the perfect storm. KTM has given us amazing tools to be a winning moto team, so it's nice to return the favor to our friends by designing some of the coolest TLD/KTM products." The all-new Troy Lee Designs MX gear features a unique KTM-branded design that is incorporated in the SE Air Jersey, SE Air Pant and XC Glove. Highlights of the new line include a lightweight ventilated polyester mesh jersey and ventilated pants for an opti- mal riding experience. "We race what we sell and sell what we race, which is what makes the co-branded gear such a great complement to our racing rela- tionship with TLD," said KTM North Ameri- ca's vice president of PG&A Greg Blackwell. "Furthermore, it drives traffic to our dealers and creates quality products for KTM owners." The KTM/TLD gear will be available in lim- ited edition quantities beginning in June. AIMEXPO NAMES NEW MARKETING MANAGER The American International Motorcycle Expo (AIMExpo) announced the addition of motorcycle industry veteran Kevin Nixon to the growing AIMExpo team. Nixon will serve as the marketing manager for the powersports market's largest show, which was recently named one of the fastest-growing trade shows in North America. He will be based out of the Marketplace Events Motorcycle Group's Irvine headquarters. An avid motorcyclist and vintage-racing enthusiast, Nixon joins the team after spending the last five years with Twisted Throttle, a leading motorcycle accessory dis- tributor, manufacturer and AIMExpo exhibitor since the show's inception in 2013. Nixon's prior marketing experience and in-depth knowledge of the motorcycle industry will serve him well in his new role with AIMExpo, where he will focus on further devel- oping integrated marketing communications programs across exhibitor, dealer, consumer and media channels. "I've had the opportunity to be involved HOT NEWS CONTINUED FROM PAGE 3 See Hot News, Page 8 KTM partnered with Troy Lee Designs on the limited edition Cosmic Camo MX gear.

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