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PSB FOCUS 16 • June 15, 2015 • Powersports Business www.PowersportsBusiness.com This issue: Tire & Wheel Next issue: UTV — Sport CDK Global offers an inside look at tire data Editor's note: Hal Ethington of CDK Global Recreation provides a look at the data being revealed this month. Tire manufacturers have generally agreed to classify their tires into the nine categories seen in these charts provided by CDK Global Recre- ation and generated by Hal Ethington and the powersports research team at CDK Global. The data was from the year ended April 2015, and the U.S. study includes 833,000 tire sales from 1,700 U.S. dealers that generated $116 million in sales. The Canadian data comes from 34,200 tire sales from 168 Canadian dealers generating $5.3 million in sales. Using these categories, we have compared the seasonal dollar sales by category in each of the past 12 months for both Canadian and U.S. dealers (M= million). Differences between the U.S. and Cana- dian markets are helpful in understanding the functions of each. We see that U.S. ATV/ UTV tire sales, with a more moderate cli- mate, are steady at 18 percent of dollar sales throughout the entire year. But Canadian sales in that same class are high in April and May and substantially lower in the winter Where the rubber hits the road 21% 23% 23% 25% 29% 29% 29% 30% 31% 32% 34% 0 5% 10% 15% 20% 25% 30% 35% 40% Bicycle Road Race Off Highway With Wheel Dual Hypersport ATV Sport Touring Trailer Custom/Cruiser/Touring Scooter 26% 33% 35% 36% 37% 38% 39% 40% 40% 41% 0% 5 % 10% 15% 20% 25% 30% 35% 40% 45% With Wheel ATV Off Highway Hypersport Road Race Dual Custom/Cruiser/Touring Trailer Sport Touring Scooter See CDK, Page 19 INSIDE FOCUS Moose Racing responds to new tire and wheel buying trends SEE PAGE 20 Dealership hosts high-milage contest to encourage customers to ride SEE PAGE 18 U.S. GROSS MARGIN PERCENTAGE BY TIRE TYPE CANADIAN GROSS MARGIN PERCENTAGE BY TIRE TYPE Source: CDK Global Metzeler brings its Village back to Isle of Man SEE PAGE 21