Cheers

Cheers June 2015

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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www.cheersonline.com 23 June 2015 • BARE ORGANIC MIXERS www.baremixers.com Natural, low-calorie cocktail mixes in Lemon Drop, Margarita and Pomegranate Cosmo fl avors. BARRITT'S GINGER BEER www.barrittsgingerbeer.bm Ginger beer from Bermuda BUNGALOW 23 www.b23mixers.com Cocktail mixers in Blueberry Lemon Drop, Pear Ginger Martini and Prickly Pear Margarita fl avors. COCO LOPEZ www.cocolopez.com Cream of coconut, Pina Colada mix, coconut milk and juice, Frappe Collection of drink mixes. DEMITRI'S www.demitris.com Bloody Mary mix supplies, Margarita mix. DRY SODA CO. www.drysparkling.com Gourmet sodas in fl avors such as lavender, rhubarb and cucumber. FENTIMANS www.fentimans.com Botanically brewed ginger ale/ beer, tonic and soda. FEVER TREE www.fever-tree.com Tonic water, ginger beer, lemon soda. FINEST CALL www.fi nestcall.com Syrups, purees, sours and specialty cocktail mixes. ISLAND OASIS www.islandoasis.com Frozen beverage mixes and blending equipment. MASTER OF MIXERS www.masterofmixes.com Cocktail mixes, syrups, juices. MONIN www.monin.com Specialty beverage syrups, purees and teas. NATURAL BRANDS www.naturalbrands.com Fresh-squeezed citrus juices, custom bar mixes. OWL'S BREW www.theowlsbrew.com Tea-based cocktail and soft drink mixers. THE PERFECT PURÉE OF NAPA VALLEY www.perfectpuree.com Purees, fruit concentrates, citrus zests and blends. POWELL & MAHONEY VINTAGE ORIGINAL COCKTAIL MIXERS www.powellandmahoney.com Cocktail mixers based on the classics such as Margarita, Mojito and Lemon Sour. ROUTIN USA BY 1883 MAISON ROUTIN www.1883.com Gourmet cocktail syrups from the French Alps. TORANI www.torani.com Flavored syrups for coffee and cocktails. Q TONIC www.qdrinks.com Tonic water, ginger beer and ale, sodas. WILKS & WILSON wilksandwilson.com Syrups, tonics, mixers and bitters. ZMIX www.drinkzmix.com Concentrated, zero-calorie cocktail mixers. MIXER RESOURCE GUIDE Icon Restaurant and Lounge in Knoxville, TN, uses ZMIX low-calorie mixers to create drinks such as the Cosmo and Soda. become popular with guests who are health-conscious and watching their calorie intake. Cappiello says that the drinks were gaining momentum through word of mouth after just a few weeks on Icon's cocktail menu. ZMIX is priced at $5 for a 1.62-oz. bottle, which makes up to 24 servings. A number of mixer suppliers offer sugar-free or low- cal versions, such as Bare Organic Mixers, which have about 17 calories per ounce, and Finest Call's Lites. SELECTING A MIXER Just like the development of any new cocktail, much of selecting a mixer comes down to trial and error. Easterbrook likes to spend several hours experimenting with a variety of mixers to see what works best. He then taste-tests with his staff to get their feedback and determine which selections ultimately land on the drink menu at the Bowery Hotel. Mixers, Easterbrook says, "make things behind the bar very easy." Customers don't know the difference when you're using a quality mixer, he notes. "For us it's just a really easy shortcut to making amazing drinks." When developing a new cocktail, Yates and his team work with current suppliers and introduce new vendors until they fi nd the perfect mixer that knocks a recipe out of the park. At the Ground Round, all locations use the same mixers in their drinks. Damerow says this not only helps bar staff increase the speed at which drinks are prepared, but it also maintains drink consistency across locations. There's a savings benefi t as well. A fl avored syrup is a cost-effective ingredient, Damerow says, "and cost is one of the main things we look at when we want to implement something across all locations." Melissa Niksic is a freelance writer based in Chicago.

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