Good Fruit Grower

July 1

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Page 4 of 31 GOOD FRUIT GROWER JULY 2015 5 Arctic answers D ear Good Fruit Grower, We'd like to address a few points raised by Mike Willett of the Northwest Horticultural Council in his opinion piece about Arctic apples ("Why go Arctic?" Good Fruit Grower, May 15, 2015). First, Willett fails to mention the benefits Arctic apples offer growers and packers. Nonbrowning addresses tangi- ble costs from issues like finger bruising, bin rubs, and warm packing of Golden Delicious. And, while the Golden market has admittedly dwindled in recent years, Arctic Golden offers the opportunity to rebrand this wonderful variety, fixing many of Golden's weaknesses. Willett also makes no mention of non- browning's value to consumers. Nobody doubts the ever-increasing consumer demand for convenience (baby carrots equal two-thirds of carrot sales) and nonbrowning apples are certainly more convenient than apples that brown! Not only has our consumer research found that most apple eaters identify browning as an issue, it's also consis- tently revealed the majority of consumers express strong interest in purchasing nonbrowning apples whether they're biotech or not. And, unlike the low/ slow browning conventional varieties available today, only Arctic apples are truly nonbrowning. Additionally, only through biotech can existing varieties be enhanced with this benefit. As for export concerns, we all know it's standard practice for varieties to be sep- arated throughout the supply chain and identity protocols are further strength- ened with our clear Arctic branding pol- icy. Furthermore, there is straightforward lab methodology (PCR tests) that can identify Arctic fruit/trees with 100 per- cent certainty, which Okanagan Specialty Fruits has repeatedly expressed interest in sharing with the industry, including the Northwest Horticultural Council. And, we've shared, and encourage others to share, this information with trading partners. Finally, Willett stresses that the "Pacific Northwest tree fruit industry strongly supports novel research in tree fruit genetics and genomics" and says that "includes the application of modern biotechnology to solving agri- cultural production problems." So, if the argument is that nonbrowning does not offer enough value to justify the biotech approach, what traits would? It's a given that consumers are more open to biotech foods that offer them a direct benefit, so doesn't it make perfect sense to start with a product that does so, thereby opening the door to more traits down the road? Neal Carter President, Okanagan Specialty Fruits, Summerland, British Columbia IN THE BOX Write us at 105 S. 18th Street, #217, Yakima, WA 98901 or email 1261 Ringold Rd., PO Box 300 • Eltopia, WA 99330 We ship nationwide, so please call for price and availability! CONTRACTS for 2016 and beyond! Custom Contracted Apple, Pear, Cherry & Peach Trees ➱ TOP QUALITY ➱ VIRUS TESTED ➱ VERY COMPETITIVE PRICING HIGHEST QUALITY FRUIT TREES ! Call for: • TREES • ROOTSTOCK • INTERSTEMS • BENCH GRAFTS • SLEEPING EYES • ROYALTIES Last chance to decide •2016 Sleepy Eyes • 2017 Budded Tree Scions Time to start planning • 2016 Bench Grafts STACY GILMORE 509-266-4669 Stacy Gilmore • 509-662-1888 Wenatchee, WA 98801 509-452-7707 Union Gap, WA 98903 800-545-4206 • Tree Structure responding to optimal or stressed conditions • Nutrient uptake relative to healthy/damaged cambium • Relationship to carbohydrate supply Leaf Analysis shows • Fruit mineral accumulation levels • Potential for storage disorders • Data for optimum storage segregation Fruit Analysis shows Leaf Analysis shows Now's The Time To Sample! Now's The Time To Sample!

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