Cheers

Cheers - July/August 2015

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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www.cheersonline.com 4 • July/August 2015 6 First Sip 7 Drink Culture Around the world in fi ve drinks, a great Singapore Sling for summer, what motivates guests to trade up from the house wine, and more 38 Scene: Social Still Inside a micro-distillery and cocktail bar in Pennsylvania's Lehigh Valley By Kelly A. Magyarics 40 On the Shelf New books on spirits and cocktails 42 Cheers Beer Panel Reviews Our brand new national beer panel kicks off with IPAs 46 Cheers Wine Panel Reviews The wine panel samples American cabernet sauvignons 50 Drinks: Perfect Summertime Pitchers and Punches departments 9 38 11 FOLLOW US ON: DOWNLOAD GET SOCIAL EXCLUSIVE CONTENT The July/August issue on iPad, Nook, KindleFire, and Kobo or via the Cheers app. Like Facebook.com/ CheersMagazineOnline or Follow @CheersOnline on Twitter for the latest news and trends. Only at CheersOnline.com: • Wine Terminology Guide • Ceviche Cocktail Pairings • Growth Brand Reception Photos WHAT I'M WHAT I'M WHA CONTENTS 11

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