Issue link: http://read.dmtmag.com/i/540088
2 0 1 5 V 2 | B U L L D O G | 1 9 Show your customers you are proud of what they do by sharing their press releases and industry achievements on your social pages. They will appreciate your efforts to help spread the word about their companies' accomplishments. If you receive requests for information or complaints from customers, respond immediately with the infor- mation requested or a suggested resolution to the problem. This shows your customers you are engaged and sends a message to potential customers about your responsiveness. Customer best practices: • Get permission before posting customers' content to your social pages. • Have a plan in place for responding quickly to requests for information. Make sure your social media manager knows who to contact to get the appropriate information if they don't know the answer. • Have a plan in place for responding to complaints. Even simply acknowledging the issue and letting them know you will get back to them with a resolution goes a long way if it's not a problem you can resolve immediately. Good for connecting with customers: Your Website 2 Retain employees Sharing tips to help your employees stay fit is a good way to show them you care — and improve retention. Facebook, digital newsletters, company blogs, Twitter, YouTube and Pinterest are all platforms you can use to increase employee engagement and create a sense of corporate family and connectedness — all of which leads to increased retention. Blogs, community posts and social media feeds give employees a place to meet other employees and share common experi- ences. One fleet owner says he engages in online, family oriented games such as Words with Friends, with select employees. Retention best practices: • Show employees you appreciate them by posting safety award and recognition videos and photos. • Call out work anniversaries and personal mile- stones such as weddings and births or if you have privacy concerns, private message employ- ees with your congratulatory message. • If employees or their family members post nega- tive comments, quickly post a response with a suggested resolution to show you are responsive to concerns. Good for Retention: Words With Friends, Games 3 Connect with customers Superior Transportation uses its Facebook page to showcase its customers' interesting projects, such as these fuselage sections for Lockheed Martin. 4 Demonstrate thought leadership Pitt Ohio demonstrates thought leadership by sharing whitepapers on CSA, sustainability and other topics through its social media platforms. Establish your managers as industry thought leaders by posting informative, engaging content on sites such as LinkedIn. Consider live tweeting conferences you attend and posting industry breaking news and new products. Attend webinars and interact with other leaders during and after the event. Tweet photos and interesting new products from industry trade shows. If you have team members who are experts on topics such as safety, regulatory issues or other industry concerns, ask them to write a regular blog for your company website and post links to it on your social media sites. Thought leadership best practices: • Encourage your managers to tweet from industry events using the event hashtag (Examples: #truckshow, #WasteExpo2015). • When your managers speak at industry conferences be sure to ask for video of the presentation and push it out on your social pages. • Comment on articles on industry magazine websites, as well as postings to magazine and association social pages. Good for industry connections: Forums, Webinars