Beverage Dynamics

Beverage Dynamics July-August 2015

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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Gin www.beveragedynamics.com July/August 2015 • Beverage Dynamics 33 "When we set out to create our saffron-infused gin, we de- cided to only use the fi nest quality spices, which was why we selected Persian saffron," states Chairman Euan Shand. "We believe that using the highest grade of saffron, coupled with the other premium botanicals, helped us develop a unique, highly desirable gin that will be appreciated by spirit afi ciona- dos everywhere." Finally, it's not how many botanicals are used to create a gin that counts, but how seamlessly those botanicals meld together. As way of proof, Death's Door Gin is made with only three botanicals—coriander, fennel seeds and wild juni- per berries. Master Distiller John Jeffery is clearly a man who subscribes to the concept that less is more. Before the third distillation, the botanicals are placed in a chamber in the neck of the distillery's state-of-the-art still. "Our gin is highly distinctive in its three botanical blend," contends Brian Ellison, founder and president of Death's Door Distillery. "Using whole botanicals and vapor extraction, we are able to produce an exceptional spirit that has bright tradi- tional botanical notes without overpowering fl avors. Wiscon- sin-made from locally sourced botanicals, Death's Door is an All-American gin." BD ROBERT PLOTKIN is a judge at the San Francisco World Spirits Competition and author of 16 books on bartending and beverage management including Secrets Revealed of America's Greatest Cocktails. He can be reached at www.AmericanCocktails. com or by e-mail at robert@barmedia.com. LEADING BRANDS OF GIN (Thousands 9-Liter Cases) 12/13 Brand Supplier 2013 2014 % Chg Seagram's Gin Pernod Ricard USA 2,118 1,941 -8.4% Tanqueray Diageo 1,290 1,310 1.6% Bombay Sapphire Bacardi USA 877 883 0.6% New Amsterdam E & J Gallo 730 730 0.0% Gordon's Gin Diageo 680 630 -7.4% Beefeater Pernod Ricard USA 509 494 -2.9% Barton Gin Sazerac 370 374 1.1% Gilbey's Gin Beam Suntory 368 352 -4.3% Burnett's White Satin Gin Heaven Hill Brands 275 296 7.6% Fleischmann's Gin Sazerac 272 269 -1.1% Total Leading Brands 7,489 7,279 -2.8% Others 3,146 3,136 -0.3% Total Gin 10,635 10,415 -2.1% (p) Preliminary. Source: Handbook Advance 2015. www.bevinfostore.com

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