Shoppers purchase more beer in the summer than any other season and premium lights
increase basket size and drive total category growth
1
Miller Lite
®
, a real Pilsner with only 96 calories, is the perfect addition to any summer occasion
Original light can volume is up 1.3% versus last year and white aluminum pint
volume is up 6% versus last year
2
Capitalize on summer sales with Miller Lite!
1
Nielsen Household Panel data Summer 2013; Margins and Turns from Willard Bishop Supermarket Study Jan 2013
2
Margin Minder STR BBL Volume 5/214 – 7/2014
S H A R E YO U R S U M M E R .
#ITSMILLERTIME
©2015 MILLER BREWING CO., MILWAUKEE, WI
Av. analysis (12 fl oz): 96 cals, 3.2g carbs, ‹1g protein, 0.0g fat
