Issue link: http://read.dmtmag.com/i/550331
tobaccoasia 59 INTRODUCING THE NEXT BIG THING IN SUPER SLIMS FLAVOURON DEMAND WITH THE NEW SUPER SLIM SENSATION TM The innovative Super Slim Sensation filter from Essentra, with its spearmint flavour capsule, brings flavour on demand to the super slim market. When the smoker crushes the capsule, there's an audible "pop", and a burst of flavour is released into the cigarette. The capsule makes the Super Slim Sensation a truly interactive smoking experience, and one that engages all the senses. Crush the capsule, hear the "pop", smell the aroma, taste the flavour – experience the difference! The Super Slim Sensation filter tip can be customised and different flavour liquids developed. So why not introduce your customers to the new Super Slim Sensation? Find out more at www.essentrafilters.com/superslimsensation or email enquiries@essentrafilters.com Essentra sens-ss_TI_89x254:Layout 1 25/9/14 11:56 Page 1 sales of medium-grade Gold Deer cigarettes at taxable markets in Panama and Peru, with the sales volume there in 2013 alone reaching newly 5,000 boxes (50 million cigarettes). STG succeeded in its active development of overseas mar- kets in recent years. In 2013 alone, competitive STG brands such as Chunghwa, Zhongnanhai, Red Double Happiness, and Gold Deer successfully entered 13 taxable and duty-free markets in Austria, Denmark, Turkey, Singapore, Myanmar, Yemen, Na- mibia, and Paraguay, further increasing the coverage of interna- tional markets for STG brands. To date, STG cigarette brands are available in 81 countries and regions around the world. Cooperation in marketing of Double Happiness China Tobacco Guangdong Industrial Co., Ltd. (CTGIC) in south China made great progress in foreign cooperation in mar- keting of competitive cigarette brands over recent years. On August 28, 2013, China Tobacco-British American To- bacco International Limited (CTBAT) – a joint venture fund- ed by CTGIC, Tinley Trading Company Limited, and British American Tobacco (BAT) – was incorporated in Hong Kong under the leadership and organization of the State Tobacco Mo- nopoly Administration of China (STMA). It then commenced official business operations. On the basis of conducting in-depth market surveys, CT- BAT swiftly formulated a strategy to develop international mar- kets for the Double Happiness cigarette brand, setting the target of turning it into the first Chinese cigarette brand universally recognized in international markets, with global distributors and faithful consumer groups in both developed and developing countries. "CTBAT will, by means of international marketing chan- nels, knowhow, and other resources of BAT, enable CTGIC to export brands and technological standards, which signifies a gi- ant step taken by CTGIC in its endeavor to go global," a leader of CTGIC told reporters. A brand from China Tobacco Guangdong Industrial Corp.