Beverage Dynamics

Beverage Dynamics May/June 2015

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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34 Beverage Dynamics • May/June 2015 www.beveragedynamics.com HALL OF FAME ENTRY CRITERIA Each Hall of Fame winner must have at least 15 Growth Brand Awards out of 19 years that the Beverage Information Group has presented them. They can be in any category – Fast Track, Rising Star, Established Growth or Comeback Brand. For the complete set of criteria, visit http:// cheersonline.com/growthbrands/. All statistics are compiled by Adam Rogers, manager of information services for the Beverage Information & Insights Group. For more information about the Hall of Fame or other research products, please contact him at arogers@specialtyim.com. THE CLASS OF 2015 The seven spirits and one wine brand inducted this year have won a total of 134 Growth Brand Awards over the years. Brands on the cusp below will be eligible for next year's Hall of Fame if they win a 2016 Growth Brand Award based on 2015 calendar year sales. Brand Supplier Award Total Burnett's Vodka Heaven Hill Brands 17 Captain Morgan Diageo 16 Chateau Ste. Michelle Ste. Michelle Wine Estates 15 Crown Royal Diageo 18 Johnnie Walker Diageo 18 Ketel One Diageo 15 Maker's Mark Beam Suntory 17 SKYY Vodka Campari America 18 ON THE CUSP FOR 2016 Bacardi Bacardi 14 Bombay Sapphire Bacardi 14 J. Lohr Estates J. Lohr Vineyards & Wines 14 Jose Cuervo Proximo Spirits 14 N amed for a former Welsh sea captain and governor of Jamaica, Captain Morgan is the only rum in this year's Hall of Fame class. Sam Bronfman, President and CEO of Seagram's drinks company, arrived in the Caribbean in the 1940s and established the Captain Morgan Rum Company after establishing trading rela- tionships with distillers across the region. When the company subsequently purchased the Long Pond Distillery in Jamaica, Bronfman bought an age-old family recipe for spiced rum from two Jamaican pharmacists. That recipe would later become the inspiration for Captain Morgan Original Spiced Rum, which was introduced in 1983. Since then the port- folio has grown to include Silver Spiced, Parrot Bay, Tattoo and a number of other variants. "We focus on two things — our customer and our liquid," says Diageo North America VP for Marketing for Rums Dan Kleinman. "Captain is seen as a fun-loving spirit that gives people permission to take life less seriously and have more fun." Most recently, Captain Morgan intro- duced three new fl avors to its portfolio: Coconut, Pineapple and Graperfuit. "As a brand that values innovation, Captain Morgan continues to evaluate changes in the rum category and consumer needs, and strives to exceed their expectations," Klein- man adds. The competition in the spiced rum category has grown in the past few years, with dozens of new entrants from national brands to craft and local products. "We don't foresee that trend chang- ing anytime in the near future," Kleinman says. "As adult consumers are seeking more adventure in their glass, the rum category continues to offer a high-quality spirit, now including new innovations and fl avor exten- sions. The cocktail boom has greatly contributed to the success of Captain Morgan, since it's known for high quality and mix- ability. We have high hopes for our fl avor extensions and believe they're perfect options for those looking to take their tasty, trop- ical cocktails up a notch." { CAPTAIN MORGAN } DIAGEO 16 Growth Brand Awards • 2014 Sales: 5.76m 9-liter cases (excludes Parrot Bay)

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