Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: http://read.dmtmag.com/i/551867
www.beveragedynamics.com May/June 2015 • Beverage Dynamics 55 ON THE Shelf MAD MARCH HARE This spring, Mad March Imports will add another product to the Irish Spirits Category with its hand-crafted, premium Poitin. Distilled in the hills of Dublin, Mad March Hare shares the heritage of this traditional spirit with the U.S. market, pro- viding a new offering for whiskey drinkers and non-whiskey drinkers alike. Mad March Hare is crafted using high-quality, locally-sourced North Dublin potatoes. DEEP EDDY LEMON Deep Eddy vodka has announced a new fl avor, lemon, which is made with real lemons from California, not a fl avoring agent. Deep Eddy Lemon joins four other vodkas this year, including Cranberry, Ruby Red, Sweet Tea and straight Vodka. Some of the most popular cocktails that can be created using the new Deep Eddy Lemon include Lemon Splash (a low-calorie drink), High Dive Cosmo, Lemon Basil Martini and Deep Shandy. MIDNIGHT MOON RASPBERRY Midnight Moon has become the fi rst moonshine brand to offer a raspberry shine, made with real fruit. Each jar of Midnight Moon Raspberry is hand-fi lled with real raspberries and bottled at 90 proof. Raspberry mixes easily with a variety of juices, sodas, sweet teas or lemon- ade and will join the other Midnight Moon fl avors already enjoying distribution in all 50 states. It's available for an SRP of $22.99. SOUTHERN COMFORT CARAMEL Southern Comfort introduced a new fl avor into its family with the launch of Caramel Comfort. Cara- mel Comfort can be served in a variety of ways, including mixed with Sprite, and meets consumer demand for new fl avors. Along with Caramel, Southern Comfort also announces its largest packaging evolution in nearly a decade. Caramel Comfort has a suggested retail price of $16.99 for a 55 proof, 750ml bottle. TWO LANDS Jacob's Creek is announcing the release of Two Lands, a new range of wines produced as a collaborative project between the winery's Chief Winemaker Bernard Hickin and Napa winemak- er, Ehren Jordan. The range of Two Lands wines includes Cabernet Sauvignon 2013, Chardonnay 2014, Shiraz 2013 and Pinot Grigio 2014. All have a suggested retail price of $13.99. LEMON-ADE-RITA The successful Bud Light Lime-A-Rita fran- chise continues its expansion by introducing Lemon-Ade-Rita, a new summer seasonal fl avor. Bud Light Lime Lemon-Ade-Rita is a lemonade margarita-fl avored malt beverage with a twist of Bud Light Lime that is ready-to- drink with just one pour and best served over ice. Lemon-Ade-Rita is available in 12-pack 8 oz. cans, four-pack 16 oz. can and 25 oz. cans. Ritas are 8% ABV. TRUVÉE The newest offering, Truvée, from Diageo Chateau & Estates Wines and Robin and Andréa McBride is now available nation- wide. The line thus far includes a lightly oaked Chardonnay and a Grenache based Red Blend. The 750 mL bottles have a suggested retail price of $15.99.